A couple of days ago, Bharti Airtel announced that it would set up more than 2000 mobile sites in North East India to cover up to 2200 unspecified villages. Today, the Airtel became the first operator to launch its 4G services in the country’s northern frontier of Ladakh region. Residents across 130 towns and villages including Kargil, Dras, and Leh will now be able to enjoy affordable high-speed data services and get on to the digital superhighway.
This network rollout is part of Airtel Project Leap, which is the company's network transformation initiative. Airtel Project Leap is a testament to the company’s network execution capabilities.
"Airtel’s network teams and partners have overcome the challenge of extremely difficult terrain and harsh weather conditions, including sub-zero temperatures, to deploy a state-of-the-art 4G network in the region. To give a perspective, Dras, located in Kargil District and considered as the gateway to Ladakh, is the coldest inhabited place in India and the second coldest in the world," said Airtel in a press statement.
Furthermore, Kargil, Leh, and other nearby regions are the best tourist places in the country. And with this network rollout, Airtel is ensuring to keep tourists visiting the regions stay connected all the time.
Kargil War Memorial, Sangam, Magnetic Hill, Shanti Stupa, Leh Palace, Thiksey Monastery, Alchi Monastery, Lamayuru Monastery, Moon Land Lamayuru, Sakti towards Pangong Lake, Stok Palace and Hall of Fame are amongst the several popular spots now covered by Airtel 4G.
Commenting on the launch, Ajai Puri, Chief Operating Officer (India & South Asia), Bharti Airtel said, “This is a major milestone for India and for Airtel. Having pioneered 4G rollout in India, Airtel has been committed to expanding its high-speed data networks to every corner of the country and contribute to the Government’s Digital India vision. As part of Project Leap, we will continue to channel investments towards building a world-class future-ready network that touches every Indian.”
Airtel is doing a great job in rolling out coverage to every corner of the country. Offering 4G services at a place like Leh is a huge task. Under the Airtel Project Leap, Airtel’s nationwide 4G footprint now spans Ladakh in the North to Kanyakumari in the South and Tawang in the East to Kutch in the West. Airtel has committed over Rs 60,000 crores of investment for the initiative.