Bharti Airtel Counters Reliance Jio With A High Data Usage Pack For Prepaid Users Priced At Rs. 799

Reliance Jio’s Dhan Dhana Dhan offer has come to an end now, and Jio has launched new plans for prepaid as well as postpaid users to continue enjoying the benefits. Reliance Jio plans start from Rs. 19 and go up to Rs. 9999 for prepaid users, whereas Jio postpaid plans start from Rs. 309 and go up to Rs. 999.

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To counter Jio, Airtel has brought a new high volume data pack for prepaid users. Airtel is now offering a prepaid plan of Rs. 799 focussed for high volume data users. The Rs. 799 plan offers 3GB per day of 2G/3G/4G data and unlimited local and STD calls to any network. The validity of the pack is 28 days.

Airtel’s new Rs.799 plan is seen as a focused attack on Jio users, for whom the limit of 2GB per day offered by the Rs.509 pack is not sufficient. With the recent unveiling of Jio low-cost 4G phone in India, every 2G user will certainly move to Reliance Jio 4G soon. The Reliance Jio 4G feature phone is priced at Rs.1500 which is refundable after three years.

The phone’s effective price turns out to be Rs.0. The low-cost 4G handset offer from Reliance Jio is “likely” to help the company add 100 million more subscribers and take its revenue market share to 10 per cent by 2018 and help reverse the falling industry revenue trend, says a report. The incumbent telecom operators can also benefit through this as Jio’s moves can help raise data usage and average spending across the market. Some users will be forced to look out for incumbents because of network availability.

Airtel is now trying to gather as many subscribers as possible before the commercial launch of the JioPhone. We are moving towards an era where a user will be incentivized for staying with the operator. The incentive can be in terms of cashback on successive recharge or more value on next recharge.

Note: The data offer might differ from user to user. Please check the offer by heading over to My Airtel app.

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