Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


Bharti Airtel with its Coverage+ Wi-Fi Extender service priced at Rs 99 per month, the telecom major has positioned itself as more than just a connectivity provider it aims to be the backbone of seamless digital living.
Moving Beyond Traditional Extenders
Wi-Fi dead zones are a common frustration in Indian households, particularly in larger homes and apartments with thick concrete walls. Traditional extenders offered partial relief, but they came with compromises: directional coverage, weaker signals, and the inconvenience of manually switching between networks.
Airtel’s Coverage+ solution takes a different approach. It is built on a mesh Wi-Fi model, where pods are strategically placed across a home and communicate with both the main router and each other. This creates a self-healing, adaptive network that ensures consistent coverage across spaces as large as 4,000 sq ft. A premium version caters to even larger properties, including multi-floor residences.
The Value Proposition
At Rs 99 per month plus a refundable deposit of Rs 1000, Bharti Airtel is making what was once considered a premium technology accessible to the mass market. Each Coverage+ pod supports over 60 devices simultaneously, meeting the needs of households now filled with smart TVs, gaming consoles, IoT appliances, and laptops running video calls.
Also read: Airtel Brings 6 AI Agents in the Thanks App
Perhaps the most user-friendly aspect is its simplicity: a single SSID and password across the entire home. Devices automatically switch to the strongest pod, offering a seamless experience whether one is working from the study, streaming in the living room, or gaming in the bedroom.
Airtel’s Strategic Play
While Airtel launched Coverage+ some time ago, the Rs 99 pricing underscores its broader strategy in India’s fiercely competitive broadband market. Reliance Jio is expanding aggressively with JioFiber and AirFiber. By contrast, Airtel is doubling down on quality of service, differentiating itself with a managed, premium-grade Wi-Fi experience at a nominal cost.