Newly Launched Airtel Books Will Offer Over 70,000 Book Titles from Popular Authors

Airtel Books will offer a wide range of e-books to Airtel and non-Airtel subscribers

Highlights
  • Airtel has also forged a strategic partnership with popular digital platform Juggernaut to bring this new app for customers
  • With this new launch, Airtel’s expanding digital content portfolio now spans music, video and e-books

In the recent times, the telecom operators are not only competing in terms of tariffs, data, voice and offers, but the content has become another big differentiator when it comes to choosing a good telecom operator for the subscribers. While Reliance Jio has its portfolio with apps like JioCinema, JioSaavn, Bharti Airtel and Vodafone Idea have got apps like Vodafone Play, Idea Music and TV. However, until now Bharti Airtel did not have a solid app which would avail books to its subscribers. To fill that gap, the Sunil Bharti Mittal led telco has launched the Airtel Books app today. Until now, Airtel was offering apps like Airtel TV for video and Wynk music for audio-based content, but now the telco will be offering a wide range of e-books on this new platform.

Airtel’s Strategic Partnership with Juggernaut to Come to Fruition

Speaking about the launch of this new app, Sameer Batra, CEO – Content & Apps, Bharti Airtel said, “Airtel Books is another major milestone in our journey towards building a world-class digital content portfolio. E-books is a fast-growing segment along with music and video, thanks to large screen smartphones becoming the cornerstone of the digital lifestyle. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach. As we have demonstrated with Wynk Music and Airtel TV, our aim is to use deep customer science to curate great reading content for our users and add to their smartphone experience on our best-in-class network.”

What’s interesting about this new app is that it will be available to both Airtel and non-Airtel subscribers on iOS and Android. In the beginning, Airtel will offer around 70,000 titles from leading Indian and international authors. The app will also provide newly launched books which will be part of a much more extensive collection. The company has also said that it plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books. To recall, the telecom operator had bought a strategic stake in Juggernaut books back in December 2017. Juggernaut is a popular digital platform to read and discover books and to submit your writings as well.

Chiki Sarkar, Co-Founder of Juggernaut Books also spoke about this new app, “Reaching the growing smartphone users in the country and getting them phone friendly books at low prices has been the reason Juggernaut was set up. Our association with Airtel has helped really make this vision come alive.”

Airtel Books Pricing and Subscription Details  

Talking about the pricing of the app, Airtel announced that Airtel Books users would get a complimentary 30-day trial to experience the app and they will be able to access ‘Free’ titles from the Readers Club. Airtel smartphone customers will also enjoy a one-time special benefit of being able to access any five ‘Paid’ titles from the Readers Club, which has a collection of over 5000 e-books.

The Reader’s Club which is Airtel Books’ subscription service will offer various subscriptions to the users, and it will be priced at Rs 129 for 6 months and Rs 199 for 12 months. However, you will also be able to buy your favourite titles on a per book basis.

Read more on:

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

2
Leave a Reply

avatar
Photo and Image Files
 
 
 
2 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Nasajay Recent comment authors
newest oldest most voted
Nasa
Nasa

There should be a book in this library about how airtel looted everyone till the launch of jio.. It should be a historical reality book written by the airtel girl

jay
jay

does it contain ‘satanik verbs by salman roshdi’ book?
i wanted to read that book hopefully airtel has it

Recent Posts

Cable TV Digitisation Nearing End as Almost All Connection Digitised Across India

The regulatory changes in the DTH and the broadcasting industry have been very impactful in recent times. Right on from...

Bharti Airtel ARPU Likely to See an Increase of Rs 28 in 2020: Report

Telecom operators Bharti Airtel and Vodafone Idea will see an increase in Average Revenue per User (ARPU) in 2020 as...

BSNL Reduces Validity of Rs 187 Unlimited Prepaid Plan to 24 Days in Kerala Circle

Telecom operator BSNL has shown the first signs of prepaid tariff hike in Kerala circle. BSNL has reduced the validity...