On Tuesday, YouTube launched a new music streaming YouTube Music app in India. With the YouTube Music app, the company basically wants to make it easy for the users to explore and have more personalised experience than ever before. “The days of jumping back and forth between multiple music apps and YouTube are over. Whether you want to listen, watch or discover, it’s all here,” the company noted on an official press release.
“For the first time, all the ways music moves you can be found in one place”—this is how YouTube is explaining the YouTube Music to be. It is a music streaming service that is aimed to offer official songs, albums, thousands of playlists and artist radio plus remixes, live performances, covers and music videos and so much more. YouTube Music as the company claims is the one-stop for music. In India, YouTube Music will take on the likes of other music streaming apps like Gaana, JioSaava, Amazon Music, Apple Music, and others.
What is YouTube Music
The standard version of YouTube Music comes for free but supports ads, while that’s not the case with YouTube Music Premium. Yes alongside the YouTube Music the company has also launched a Premium service which is ad-free, but the users will need to pay to use the service. Users can get the YouTube Premium will cost Rs 129 per month. YouTube Premium offers an ad-free experience and brings background and offline play feature across all of YouTube.
“While fans can enjoy the new ad-supported version of YouTube Music for free, we’re also launching YouTube Music Premium, a paid membership that allows you to play a YouTube music video in the background while you toggle between apps, write a text message or lock your phone while you’re going for a run, along with offline downloads and an ad-free experience for Rs 99* a month,” the company explained.
YouTube also brings good news for Google Play Music users. So, if you are a subscriber to Google Play Music, you get a YouTube Music Premium membership as part of your subscription every month. So, if you a user of Google Play Music “you’ll be able to access all of your purchased music, uploads and playlists in Google Play Music just like always.”
Additionally, the company has also announced that Samsung Galaxy S10 users will get four months of free, uninterrupted access to YouTube Premium, which also includes access to YouTube Music.
YouTube Music: How it Compares to the Competiton?
Very recently, Spotify entered the Indian market with a lot of hype. While Spotify garnered a massive user base in just one week, consumers were disappointed with the international music streaming service's catalogue. As noted, YouTube Premium membership costs Rs 129 per month and it also comes with YouTube Music service bundled, so it's a good deal overall. Spotify is charging Rs 129 as well every month for its premium service and Apple Music costs Rs 120 per month in the sub-continent.