Xiaomi Expects to Have 10,000 Retail Stores in India by the End of 2019

Chinese tech major Xiaomi on Wednesday said it expects to have 10,000 retail stores in India and 50% of its business to come from the offline route by the end of this year. Xiaomi, which had started its India journey as an online-only brand in 2014, is also launching a new retail format ‘Mi Studio‘ in India as it competes for head-on with rival Samsung. “About two years ago, we realised that while we had a 50% share in online sales, our offline presence was negligible. That’s when we started our offline expansion,” Xiaomi Vice-President and MD Manu Jain told reporters of PTI at the launch event.

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The company now has well over 6,000 outlets across three formats – Mi Homes (experiential stores -75 in number), Mi Preferred Partners (retail stores) and Mi Stores (in smaller towns). “We aim to open over 10,000 retail stores across these four offline channels by the end of the year 2019. About 50% of our smartphone sales are expected to come from the offline market by the end of this year,” Jain said.

As per research firm IDC, Xiaomi was ahead of rival Samsung with a 28.9% share of the smartphone shipment volume in the December 2018 quarter. Samsung had 18.7% share in the same quarter that saw a total shipment of 36.3 million units.