Vodafone Essar, the Indian subsidiary of Vodafone Group, will launch new series to feature its Zoozoos starting November 27 .
Under the new campaign, the company will feature three new Zoozoo advertisements every week on television.
“The Zoozoos campaign resonated strongly with viewers in creating an emotional connect and communicating our various offerings. The Zoozoos are back again to tell viewers about our various innovative and customer-centric offerings in a simple and endearing manner,” Kumar Ramanathan, Chief Marketing Officer, Vodafone Essar said in a statement.
Vodafone has kept the Zoozoo experience ongoing with campaigns running through diverse medium. Social networking sites witnessed the success and popularity of the Zoozoos with Facebook garnering over 3 lakh Zoozoo fans, which makes it one of the largest online fan clubs, it said.
Vodafone also recently launched Zoozoo merchandise with Shoppers’ Stop.
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