Vodafone all set to Launch ZooZoo merchandises with Shopper’s Stop

By October 26th, 2009 AT 5:36 PM

Vodafone all set to Launch ZooZoo merchandises with Shopper's Stop

India’s 2nd largest telecom giant Vodafone is all to launch a special merchandises  for all Zoozoo fans across India to encash the Zoozoo’s popularity.The operator tied up with retail Major Shopper’s Stop to launch merchandises featuring Zoozoos, the popular characters from a recent Vodafone advertising campaign.

According to the Vodafone, Shopper’s Stop has the exclusive rights to manufacture and retail official ‘ZooZoo’ Merchandises in specified categories across. The specified categories include T-shirts, Kids-wear, Mugs, Bed and Bath accessories featuring the egg-headed mascots of the company that have gained a lot of popularity across India . The various moods of the perky Zoozoos are aptly captured in the trendy T-shirts that are available at Rs.299 onwards.

Vodafone Mobile customers will get 10 percent discount on their purchases of Zoozoo merchandise.

The deal comes in the wake of the immense popularity ‘ZooZoos’ gained during Vodafone’s advertisement campaign.

Kumar Ramanathan, chief marketing officer of Vodafone stated that “ZooZoos have amassed a devout fan following and this compelled us to bring them even closer to fans in the form of merchandise.”

Added Vinay Bhatia, customer care associate and vice-president (marketing) of Vodafone commented “Character merchandising is a new emerging trend in India. We are adding a whole new dimension to this.”

9
Leave a Reply

avatar
Photo and Image Files
 
 
 
9 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
7 Comment authors
Moksh JunejaRameshRahulRajatkluge Recent comment authors
newest oldest most voted
Moksh Juneja

Shoppers Stop Zoozoo Rockstar T-Shirt I love this T-Shirt, hoping to go and buy it!!

Ramesh
Ramesh

Useless wasting money on these stupid things instead of reducing call tariff.

Recent Posts

Bharti Airtel Offering Unique Benefits With Rs 249 and Rs 299 Prepaid Plans Compared to Rival Telcos

Bharti Airtel is trying to differentiate itself in the prepaid segment when compared to the competitors. In the process, the...

D2h and Dish TV Now Offering Double Benefit on Select Long Term Plans

The DTH operators had to discontinue their existing long term plans when the new Trai tariff regime came into effect....

Tata Sky Binge and D2h Magic Stick Compared For Features, Pricing and Content

The DTH industry is currently flooded with new digital products which try to bring the OTT content as close to...