India’s 2nd largest telecom giant Vodafone is all to launch a special merchandises for all Zoozoo fans across India to encash the Zoozoo’s popularity.The operator tied up with retail Major Shopper’s Stop to launch merchandises featuring Zoozoos, the popular characters from a recent Vodafone advertising campaign.
According to the Vodafone, Shopper’s Stop has the exclusive rights to manufacture and retail official ‘ZooZoo’ Merchandises in specified categories across. The specified categories include T-shirts, Kids-wear, Mugs, Bed and Bath accessories featuring the egg-headed mascots of the company that have gained a lot of popularity across India . The various moods of the perky Zoozoos are aptly captured in the trendy T-shirts that are available at Rs.299 onwards.
Vodafone Mobile customers will get 10 percent discount on their purchases of Zoozoo merchandise.
The deal comes in the wake of the immense popularity ‘ZooZoos’ gained during Vodafone’s advertisement campaign.
Kumar Ramanathan, chief marketing officer of Vodafone stated that “ZooZoos have amassed a devout fan following and this compelled us to bring them even closer to fans in the form of merchandise.”
Added Vinay Bhatia, customer care associate and vice-president (marketing) of Vodafone commented “Character merchandising is a new emerging trend in India. We are adding a whole new dimension to this.”