Vodafone all set to Launch ZooZoo merchandises with Shopper’s Stop

By October 26th, 2009 AT 5:36 PM

Vodafone all set to Launch ZooZoo merchandises with Shopper's Stop

India’s 2nd largest telecom giant Vodafone is all to launch a special merchandises  for all Zoozoo fans across India to encash the Zoozoo’s popularity.The operator tied up with retail Major Shopper’s Stop to launch merchandises featuring Zoozoos, the popular characters from a recent Vodafone advertising campaign.

According to the Vodafone, Shopper’s Stop has the exclusive rights to manufacture and retail official ‘ZooZoo’ Merchandises in specified categories across. The specified categories include T-shirts, Kids-wear, Mugs, Bed and Bath accessories featuring the egg-headed mascots of the company that have gained a lot of popularity across India . The various moods of the perky Zoozoos are aptly captured in the trendy T-shirts that are available at Rs.299 onwards.

Vodafone Mobile customers will get 10 percent discount on their purchases of Zoozoo merchandise.

The deal comes in the wake of the immense popularity ‘ZooZoos’ gained during Vodafone’s advertisement campaign.

Kumar Ramanathan, chief marketing officer of Vodafone stated that “ZooZoos have amassed a devout fan following and this compelled us to bring them even closer to fans in the form of merchandise.”

Added Vinay Bhatia, customer care associate and vice-president (marketing) of Vodafone commented “Character merchandising is a new emerging trend in India. We are adding a whole new dimension to this.”

Leave a Reply

Photo and Image Files
9 Comment threads
0 Thread replies
Most reacted comment
Hottest comment thread
7 Comment authors
Moksh JunejaRameshRahulRajatkluge Recent comment authors
newest oldest most voted
Moksh Juneja

Shoppers Stop Zoozoo Rockstar T-Shirt I love this T-Shirt, hoping to go and buy it!!


Useless wasting money on these stupid things instead of reducing call tariff.

Recent Posts

Bharti Airtel Gains an Upper Hand on Reliance Jio by Adding More Broadband Subscribers in a Month

For the first time since the commencement of operations of Reliance Jio Infocomm Ltd, Bharti Airtel has added more subscribers...

Tata Sky and Airtel Digital TV Start Offering Free Sports Channels for All Users

After rainy days for the DTH providers post the introduction of the new Trai tariff regime, it seems as if...

Microsoft Starts Notifying Windows 7 Users About the Expiry

Microsoft is rolling out a notification update to existing Windows 7 users, informing them that the software giant is pulling...