Vodafone Play, today announced a tie-up with Eros Now, one of the fastest growing over-the-top (OTT) Bollywood entertainment platforms owned by Eros International Plc (NYSE: EROS) to offer premium movie content to its users. Vodafone Play subscribers can watch over 10000 titles from Bollywood and regional movies.
Through this tie-up, Vodafone Play now offers a curated library of more than 14000+ titles with movies like Bajirao Mastani, Bajrangi Bhaijaan to Dishoom on a single platform. On Vodafone Play subscribers can enjoy live streaming of Live TV channels and catch-up last one hour of the Live TV show at their convenience. Vodafone Play has also added mini payer functionality which helps to continue watching their favourite content while browsing the app.
Vodafone Play, a single window to the world of entertainment, has crossed 1 million+ downloads on Google Play Store and Apple Store. Upon downloading, first-time user of Vodafone Play can avail 400 MB complimentary data. The service is currently free for all subscribers.
Speaking about the association, Dipankar Ghoshal, National Head – VAS and Content, Vodafone India said, “Vodafone Play and Eros Now together are offering a rich content of movies and videos for customers looking for entertainment on the go. Having crossed 1+million downloads, we will continue to enrich Vodafone Play portfolio by adding more quality content and features to make the customer experience more enjoyable.”
Speaking on the collaboration, Rishika Lulla Singh, CEO - Eros Digital said, “An important part of our digital strategy is to be platform-agnostic and we are delighted to partner with Vodafone, a leading player in its space. We believe our integration with the Vodafone Play platform will further give momentum to our customer acquisition strategy”.
Download the Vodafone Play App directly from the Google Play & Apple App Store on your smartphone, or send an SMS ‘PLAY’ to 199. With the largest and the most exciting portfolio of TV channels, movies and video-on-demand, you can be rest assured that nothing, comes between you and your entertainment.