Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Varun Kashyap & Sridevi Reddy
Co-Founders, Zithara.ai
Transforming Indian Offline Retail and Customer Engagement Using AI


The International Data Corporation (IDC) has released its recent report detailing the smartphone volume and market share in Q3 2025 for players in India. According to the report, Vivo has topped the competition in terms of volume. Vivo’s smartphone volume during the quarter was 18.3%, the highest in the industry, followed by OPPO with a 13.9% share. The top two were followed by Samsung, Apple, Realme, and Xiaomi with 12.6% share, 10.4% share, 9.8% share, and 9.2% share.
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In the premium and ultra-premium segment, Apple regained the top spot which was earlier held by Samsung. Apple’s iPhone 16, iPhone 15, and iPhone 17 helped boost the share for the company. In terms of growth, the super-premium segment posted the highest growth of 52.9% YoY with the share rising from 6% to 8% in Q2 2025, as per IDC.
For Samsung, smartphones such as the Galaxy S24 Ultra, Galaxy S25 Ultra, and Galaxy Z Fold7 performed really well. For Apple, the iPhone supplies grew 25.6% driven by sustained demand across new and existing models.
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