According to the latest report by International Data Corporation (IDC), India has seen a jump of 44 percent in smartphone shipments during Q2 2015.
The data seems pretty encouraging as over 26.5 million units of smartphones were shipped in India, which is much more than 18.4 million units that were shipped Q2 2014. Moreover, the quarter performance has also grown up by 19 percent, which was almost negligible in Q1 2015. The report also states that this growth is limited to smartphones only, as the overall Indian phone market has declined by 6%. During Q2 2015, vendors shipped around 59.4 million smartphone units as compared to 63.2 million in Q2 2014.
Key to the success of the Chinese vendors has been popular flash sales through online players such as Flipkart, Snapdeal, and Amazon. At the same time, they have also focused on bringing more 4G phones at affordable US$100-150 price points, which is a segment left unattended by Indian and global vendors.
– Kiranjeet Kaur, Research Manager, IDC
Samsung has retained its lead in the Indian smartphone market in Q2 2015 despite seeing a decrease in the quarter-on-quarter shipment. Micromax acquired the second position with 60% growth, and Intex has jumped to the third position with its dominance in the sub-6k segment. Lava claimed the 4th position, and Lenovo acquired the 5th position.
IDC states that the growth in the Indian smartphone market was fuelled by the availability of more affordable phones as well as due to the penetration of online retailers. The data research company also stated that India will most likely maintain its double-digit growth in the coming few years, and chances are that it might even surpass the United States and become the second largest market worldwide by the year 2017.