Reliance Jio’ Subscriber Addition Slows Down in March Amidst the JioPrime Subscription Plan and Luring Tariff Plans: UBS Analysis Report

Reliance Jio will start facing the heat in coming days as its subscriber addition has slowed down in the month of March 2017, according to a report from UBS. The Mukesh Ambani-led newcomer has added just 5.8 million new customers in March 2017, which is more than 50 percent down from 12.2 million subscribers added in February 2017.


The Telecom Regulator Authority of India (TRAI) recently said that Jio’s market share has increased to 9.3 percent by the end of March 2017 from 8.8 percent in February. However, Reliance Jio did not disclose the subscriber addition for the month of April, which will reveal the entire story of the operator.

“We are surprised to see the lack of acceleration in March since Jio “Prime” offer was announced in the month. April was the first month of Jio’s paid services and would offer further insight into customer conversion and migration from incumbents to Jio,’ cites the UBS Analysis report.

For the uninitiated, Reliance Jio introduced the JioPrime membership plan back in February and later on claimed that a whopping 72 million subscribers have registered for the membership scheme. Later on, the network introduced Summer Surprise offer to sweeten the deal, but it was discontinued due to the violation of terms and conditions of TRAI’s norms.


Later on, the new entrant introduced Dhan Dhana Dhan offer under which it is offering 1GB data per day for 84 days at just Rs. 309 (existing JioPrime members) and Rs. 408 for the new users.

The Chairman of the company, Mukesh Ambani also termed Reliance Jio as the network ‘highest migration from free to paid services.’ It will be interesting to see how many new customers have Jio added in April 2017.

This news is not a surprising one as many reports claimed that the Jio subscriber addition would slow down once after it starts charging customers. And the same is happening now. Nevertheless, Jio is still ahead of incumbent operators in the monthly subscriber addition list.

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137 Comments on "Reliance Jio’ Subscriber Addition Slows Down in March Amidst the JioPrime Subscription Plan and Luring Tariff Plans: UBS Analysis Report"


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May 23, 2017 2:24 pm 2:24 PM
Feel jio should first look to only increase the signal range . They have enough tower sites but due to its short range of signal in all bands , signals are always on the weaker side or absent resulting in low speeds & poor voice calling experience. Before jio , i was using rcom cdma in rural south gujarat ( near vapi) . Rcom cdma was the best operator even though the tower was 3 kms away from my residence . avoid had very weak 2g & bsnl was absent. Most importantly , i was getting evdo weak signal indoors… Read more »
May 23, 2017 9:01 pm 9:01 PM

I have also verified and found that Jio’s equipments are the least powered ones. In towns, they will have to put up tower every 250 metre or at least every 500 metre. They now have found that they are not able put up with that. So they are not actively engaged in putting the blame on our handsets whereas they forget that many of us have multiple 4G handsets and that too branded ones.

May 24, 2017 12:50 am 12:50 AM

It’s odd. Because I’ve seen less BTS with more coverage in MPCG from Jio. But in Mumbai, it’s true that they have a tower every 600 metres. I’d think there are problems in highly populated areas, but Idea’s 4G faces similar problems in the same regions.

Sahil Shah
May 23, 2017 8:22 pm 8:22 PM

Which village dont have bsnl? I travel a lot and in Gujarat and BSNL covers all parts atleast in 2G

May 24, 2017 8:15 am 8:15 AM

I think bsnl is much better than jio

May 23, 2017 7:28 pm 7:28 PM

Well said man. +1000000

vishal chennai
May 23, 2017 6:48 pm 6:48 PM

+1. I also agree this jio is using Samsung’s equipments in their bts Samsung has good quality but low specifications at higher price.After rigorous complaints to jio customer care about poor indoor coverage low signal in all the three bands in my house they installed lengthier equipments removing the old small length equiments on the bts from which I get signal.Especially they installed the new equipments for 2300Mhz band which I specifically told the customer care that band 40 only can give me good speed.Now getting fair signal and good speed of 10-20Mbps

Sunny | Lucknow
May 24, 2017 12:19 pm 12:19 PM

Can you share pics of the “lengthy equipment” you’re talking about?

Ravi blore
May 23, 2017 4:26 pm 4:26 PM
What u told is correct , JIO is using low powered equipments on all bts I had told this before here. Their 2300 MHz has max 500 meter range from tower and other bands hardly 1 to 2 km range. There are lots of complaints about their network coverage but none of including Mukedh ambani is not bothered to identify root cause of their network inefficiency. It is good for avoid and they are getting back their customers. JIO is another rcom , not sure why these brothers are not good in customer based business. I heard that there are… Read more »
Arif (Kolkata)
May 23, 2017 1:20 pm 1:20 PM

The network i get on Vodafone and the speed i get on Vodafone (picture 2)

May 23, 2017 9:40 pm 9:40 PM

Vodafone 4G speed test at my location

Arif (Kolkata)
May 23, 2017 11:45 pm 11:45 PM

Oi rokom network a ei 13mbps darun speed?? Jio te same network pele 50mbps ar niche kotha bolena jio

May 24, 2017 8:31 am 8:31 AM

Now Compare with this … This test is also done in 5MHz Band 5

May 24, 2017 8:00 am 8:00 AM

Jio er Band 5 e test kore dakho… Tar Sathe ei speed ta compare Koro… Duto tei spectrum quantity same … Tumi Vodafone er 5MHz Band 3 ke Jio er 20MHz Band 40 er Sathe compare korle kikore hbe …

May 24, 2017 7:50 am 7:50 AM

5MHz Spectrum to Matro … Jio er 5MHz Band 5 e 3-4 Mbps thake ekhane

Sahil Shah
May 23, 2017 11:37 pm 11:37 PM

13mbps is actually slow as per 4G standards.

May 24, 2017 7:53 am 7:53 AM

They have only 5MHz in Band 3 … What speed you expect from a single 5MHz block and that too in peak hours … If this is not 4G Speed then what will you call Jio’s 2Mbps speed benchmark… They call 2Mbps as 4G Speed

Arif (Kolkata)
May 23, 2017 1:19 pm 1:19 PM

The network i get on Vodafone and the speed i get on Vodafone (picture 1)

May 23, 2017 9:36 pm 9:36 PM

Jio 4G & Vodafone 4G side by side at my place … Note that Vodafone site is 500 meters far whereas Jio site is just 100 meters away …
The picture clearly shows the excellent optimisation by Vodafone

Arif (Kolkata)
May 23, 2017 11:49 pm 11:49 PM

Jotokhon 1 ta bar network ache r speed thik ache no one need full bar signal

May 24, 2017 7:56 am 7:56 AM

Is you don’t get that full signal your mobile battery will be drained very fast in that type of flactuating network …. Otherwise Engineers ta kokhono oi SINR improve korar jnne concentrate korto na… Jar optimisation joto valo tar SINR toto valo … Atleast 30-35% Besi battery tikbe Tomar and Kom Radiation hbe

May 23, 2017 6:55 pm 6:55 PM

Vodafone has developed an excellent 4G network accross Kolkata Circle … They have worked upon it greatly from last year November… And Now it is just excellent … I wonder how they have optimised the network … It is just perfect .. Almost zero interference isuue…perfect tower Locations…. They will be deploying another 5MHz Block on Band 3 and speed will increase after that… Jio engineers please learn something from Vodafone Kolkata RF Team

Arif (Kolkata)
May 23, 2017 11:50 pm 11:50 PM

Vodafone playing with 1 band , and jio playing with 3 bands , you knw which is tougher.

May 24, 2017 8:06 am 8:06 AM

Playing with 3 Band is somewhat difficult but not this much …. First of all they need quality hardware … Samsung equipments are not upto the mark …. They have exceesive number of sites in dense locations and which is becoming a big trouble for them now … They lack proper planning and thus execution is also not in a organised way

Arif (Kolkata)
May 23, 2017 11:46 pm 11:46 PM

But getting worst speed even on that kind of network .

May 23, 2017 7:29 pm 7:29 PM

First let vodafone learn from jio and implement VoLTE first.

May 23, 2017 8:51 pm 8:51 PM

VoLTE is obviously one of the Major Plus Point of RJIL … Such a large scale deployment of VoLTE is commandable… Vodafone and others should definitely learn this from Jio …
But first of all you need decent network coverage … Then comes VoLTE and added things … Suppose you are in a bus and suddenly while moving sinr goes below -5dB and VoLTE call drops … Such thing is not acceptable …
And I heard that after Merger Vodafone and Idea both will start VoLTE in their respective leadership circles … Let’s see what happens

May 23, 2017 10:42 pm 10:42 PM

Merger will take at least a year. This is not good news for volte.