Reliance Jio’ Subscriber Addition Slows Down in March Amidst the JioPrime Subscription Plan and Luring Tariff Plans: UBS Analysis Report

By May 22nd, 2017 AT 3:29 PM

Reliance Jio will start facing the heat in coming days as its subscriber addition has slowed down in the month of March 2017, according to a report from UBS. The Mukesh Ambani-led newcomer has added just 5.8 million new customers in March 2017, which is more than 50 percent down from 12.2 million subscribers added in February 2017.

jio-subscriber-base

The Telecom Regulator Authority of India (TRAI) recently said that Jio’s market share has increased to 9.3 percent by the end of March 2017 from 8.8 percent in February. However, Reliance Jio did not disclose the subscriber addition for the month of April, which will reveal the entire story of the operator.

“We are surprised to see the lack of acceleration in March since Jio “Prime” offer was announced in the month. April was the first month of Jio’s paid services and would offer further insight into customer conversion and migration from incumbents to Jio,’ cites the UBS Analysis report.

For the uninitiated, Reliance Jio introduced the JioPrime membership plan back in February and later on claimed that a whopping 72 million subscribers have registered for the membership scheme. Later on, the network introduced Summer Surprise offer to sweeten the deal, but it was discontinued due to the violation of terms and conditions of TRAI’s norms.

subsriber-market-share-trends

Later on, the new entrant introduced Dhan Dhana Dhan offer under which it is offering 1GB data per day for 84 days at just Rs. 309 (existing JioPrime members) and Rs. 408 for the new users.

The Chairman of the company, Mukesh Ambani also termed Reliance Jio as the network ‘highest migration from free to paid services.’ It will be interesting to see how many new customers have Jio added in April 2017.

This news is not a surprising one as many reports claimed that the Jio subscriber addition would slow down once after it starts charging customers. And the same is happening now. Nevertheless, Jio is still ahead of incumbent operators in the monthly subscriber addition list.

Chakri is a go-to guy for your next smartphone recommendation. Back in his engineering days, he used to play with smartphones by installing custom ROMs and that passion got him into the tech industry. He still goes nuts about a smartphone knocking his door for review. Currently managing everything at Telecom Talk, Chakri is trying to master PUBG Mobile in his free time.

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Sanjit Roy, Thakurnagar, wbSunny | LucknowkohlifanArif (Kolkata)Biswadeep,Kolkata Recent comment authors
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Kunal
Kunal

Feel jio should first look to only increase the signal range . They have enough tower sites but due to its short range of signal in all bands , signals are always on the weaker side or absent resulting in low speeds & poor voice calling experience. Before jio , i was using rcom cdma in rural south gujarat ( near vapi) . Rcom cdma was the best operator even though the tower was 3 kms away from my residence . avoid had very weak 2g & bsnl was absent. Most importantly , i was getting evdo weak signal indoors… Read more »

Ravi blore
Ravi blore

What u told is correct , JIO is using low powered equipments on all bts I had told this before here. Their 2300 MHz has max 500 meter range from tower and other bands hardly 1 to 2 km range. There are lots of complaints about their network coverage but none of including Mukedh ambani is not bothered to identify root cause of their network inefficiency. It is good for avoid and they are getting back their customers. JIO is another rcom , not sure why these brothers are not good in customer based business. I heard that there are… Read more »

vishal chennai
vishal chennai

+1. I also agree this jio is using Samsung’s equipments in their bts Samsung has good quality but low specifications at higher price.After rigorous complaints to jio customer care about poor indoor coverage low signal in all the three bands in my house they installed lengthier equipments removing the old small length equiments on the bts from which I get signal.Especially they installed the new equipments for 2300Mhz band which I specifically told the customer care that band 40 only can give me good speed.Now getting fair signal and good speed of 10-20Mbps

Sunny | Lucknow
Sunny | Lucknow

Can you share pics of the “lengthy equipment” you’re talking about?

Sudhakar
Sudhakar

Well said man. +1000000

Sahil Shah
Sahil Shah

Which village dont have bsnl? I travel a lot and in Gujarat and BSNL covers all parts atleast in 2G

Uday
Uday

I think bsnl is much better than jio

Rinu
Rinu

I have also verified and found that Jio’s equipments are the least powered ones. In towns, they will have to put up tower every 250 metre or at least every 500 metre. They now have found that they are not able put up with that. So they are not actively engaged in putting the blame on our handsets whereas they forget that many of us have multiple 4G handsets and that too branded ones.

Kaushik
Kaushik

It’s odd. Because I’ve seen less BTS with more coverage in MPCG from Jio. But in Mumbai, it’s true that they have a tower every 600 metres. I’d think there are problems in highly populated areas, but Idea’s 4G faces similar problems in the same regions.

Arif (Kolkata)
Arif (Kolkata)

The network i get on Vodafone and the speed i get on Vodafone (picture 2)

Screenshot_20170513-144742.png
Biswadeep,Kolkata
Biswadeep,Kolkata

Vodafone 4G speed test at my location

Screenshot_20170523-211806.png
Sahil Shah
Sahil Shah

13mbps is actually slow as per 4G standards.

Biswadeep,Kolkata
Biswadeep,Kolkata

They have only 5MHz in Band 3 … What speed you expect from a single 5MHz block and that too in peak hours … If this is not 4G Speed then what will you call Jio’s 2Mbps speed benchmark… They call 2Mbps as 4G Speed

Arif (Kolkata)
Arif (Kolkata)

Oi rokom network a ei 13mbps darun speed?? Jio te same network pele 50mbps ar niche kotha bolena jio

Biswadeep,Kolkata
Biswadeep,Kolkata

5MHz Spectrum to Matro … Jio er 5MHz Band 5 e 3-4 Mbps thake ekhane

Biswadeep,Kolkata
Biswadeep,Kolkata

Jio er Band 5 e test kore dakho… Tar Sathe ei speed ta compare Koro… Duto tei spectrum quantity same … Tumi Vodafone er 5MHz Band 3 ke Jio er 20MHz Band 40 er Sathe compare korle kikore hbe …

Biswadeep,Kolkata
Biswadeep,Kolkata

Now Compare with this … This test is also done in 5MHz Band 5

Screenshot_20170524-082921.png

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