Reliance Jio Positioned Itself as a Technology Company Rather Than a Telecom Operator: COAI

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Reliance Jio Positioned Itself as a Technology Company Rather Than a Telecom Operator: COAI

The Cellular Operations Authority of India (COAI), the industry body comprising of all the big telcos of the country has been on harsh terms with Reliance Jio for quite some time now. Numerous issues have come up between COAI and Reliance Jio in the past due to which the relationship between the member and the association has gone sour. Even then, with Reliance Industries’ Annual General Meeting happened on Thursday, some comment from the COAI was expected. As per PTI’s report on the matter, the Industry body has remarked that Jio’s entry in the fibre broadband sector is game-changing. Director General of COAI, Rajan Matthews was of the same opinion. Matthews further said about the new launch “The announcements made by Mukesh Ambani (RIL Chairman) today have positioned RJio as an extensive technology company rather than just a telecom service provider. This is an interesting development and once the plans laid out today start taking shape, we can expect new streams of revenue to be initiated that will benefit the industry.”

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It is noteworthy that Reliance Jio’s entry into the telecom market in 2016 has been a remarkable one. The telco started by offering free data and calling features which took the industry by storm thanks to its dirt-cheap offering even in later stages. The entry of Mukesh Ambani led company triggered the intense data tariff war. Industry experts expect a similar scenario in the fibre broadband sector now that the telco is all set to launch its services in 1,100 cities of India.

Rajan Matthews said about the entry of the telco that it is going to cause some disruption in the sector. However, he also did not forget to add that the change in the pricing because of Jio’s entry might not be as massive as it was in the data tariff sector.

Speaking about Jio’s entry into the market and the acquisition of 215 million customers across India, Matthews said that the feat accomplished by the company is “commendable”. Reliance Jio has also sold 25 million JioPhones in the country a large chunk of which is made by buyers in the rural region, thus solidifying its position in the deepest parts of the nation.

In its Annual General Meeting, Mukesh Ambani talked at length about the new services of GigaFiber and GigaTV which the telco will be launching very soon. He highlighted that the registration for both the services would start on August 15. In addition to broadband services, Jio would also bring a host of new smart home solution products which it will be offering at an affordable cost. The GigaTV set-top-box would also bring the entire range of Jio entertainment apps like JioTV, JioMusic etc. to the user’s reach and it would also house functionalities like voice commands and much more.

During the event, Reliance Jio also announced the second generation of JioPhone which would hit the shelves very soon and will be available for Rs 2,999.

Matthews further said “We are happy to note that JioPhone 2 will provide more features/apps, especially Facebook, WhatsApp and Youtube, which will make it more attractive for subscribers. Moreover, the newly launched Jio smartphone is very attractively priced and is expected to see increased uptake; and we expect feature phone users to transition to smartphones.”

JP Morgan also issued a note in which it said that looking at the past trends it can be expected that Reliance Jio will be offering the broadband and set-top-box at a very competitive price point with a “large discount” as the telco has done in the past. The firm also said that the prices could be expected to be much lower than the current STB and fibre broadband rates.

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