Price War Intensifies: Airtel Reduces Data Charges by 90% in 9 circles

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Just a day after Vodafone India reduced its data charges in 3 circles, Bharti Airtel too has slashed 2G data usage rates for its prepaid users in 9 circles (According to our well placed industry sources).

The nine circles that will witness a reduction in data charges by Airtel include – UP East, Haryana, Madhya Pradesh, Maharashtra, Kerala, Gujarat, Kolkata, Punjab and Orissa.

In order to lure its prepaid customers, Airtel has reduced the volume based charges (VBC) on its recharge vouchers of Rs. 22, Rs.25 and Rs. 125 from 10 paise per 10 KB to 1 paisa per 10 KB. As a result the customers will now be charged 1 paisa per 10Kb once the 2G data usage exceeds free download limit of the respective three denominations.

Apart from this, the validity of Rs. 22 and Rs. 25 recharge vouchers has been increased to 30 days and that of Rs. 125 recharge vouchers increased to 90 days.

Vodafone on Tuesday slashed its data charges for both its prepaid and postpaid customers by 80%. On the other hand, Airtel has reduced the charges by 90% in 9 circles but the offer would be available only to prepaid customers.

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Chhavi is a social media enthusiast and telecom technologies admirer. Based out of New Delhi, she is a corporate communication and marketing professional by day and writer by night. If she is not busy with Telecom, you can find her reading management books.

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