To mark its 20th anniversary, Opera software has launched Web on Wheels (WOW), a car service equipped with free Wi-Fi. Over the next 10 months, WOW cars will travel across India covering 20 cities.
The car will provide 20 minutes of free Wi-Fi access to users, during which the users are free to use any amount of data, or websites/apps. The initiative intends to bring more people online.
"Today, almost everyone has a mobile handset that is capable of accessing the internet. However, many users are reluctant to use the mobile internet due to a lack of awareness or the perceived high cost", says Sunil Kamath, Vice President for South Asia & South East Asia at Opera Software. "We hope Web on Wheels can help in lowering the barriers for new users to come online."
"At Opera, we strive to bring the web to everyone. This year marks our 20th anniversary. With Web on Wheels, we want to give something back to our users and hope to help more people see how fun and educational it is to be on the web," adds Kamath.
WOW cars will first travel across Northern belts of India, covering Agra, Lucknow, Raja Mundi, Paliwal Park, Sadar Bazar, St. John's College, Kanpur, Varanasi and Allahabad among other notable locations.
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WOW cars will also provide an opportunity for the company to interact with people of Tier-II and Tier-III cities. Opera has around 55 million users in India.
To access the WOW car’s free internet, mobile users must take the following steps:
- Switch their phone’s Wi-Fi setting to ON and select Opera Mini free Wi-Fi from their wireless network options.
- Open the Opera Mini browser. A sign-in screen will appear.
- Sign in by entering their details and a one-time password.
