Indian Smartphone Market Rebounds, Xiaomi Continues to Lead

Canalys on Thursday said that the smartphone market in India has rebounded in the third quarter of the current year with the market registering an 8% growth to 50 million units. The independent analyst company said that the smartphone market delivered an “all-time record” in terms of shipments in a single quarter in the country. Canalys said that Xiaomi has remained the market leader with the company registering an 9% growth in shipments to 13.1 million units. Xiaomi in the same period in 2019 is said to have shipped 12 million units with the company then having a 25.9% market share.

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Samsung Clinches Second Spot with its Strategy

However, Canalys said that the improved shipments that Xiaomi registered in the 2020 third quarter has enabled the company to extend its market share to 26.1% in the country.

“Smartphone vendors are definitely bullish,” Adwait Mardikar, Canalys Analyst, said in the release. “While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season.”

Canalys said that Samsung has regained the second spot from Vivo with its “aggressive product portfolio and pricing strategy” working for the South Korean giant. Samsung is said to have registered an 7% growth in shipments with the company said to have shipped 10.2 million units in the third quarter.

“Ongoing tension between India and China has been a hot topic in the past few months, but we have yet to see a significant impact on purchase decisions of mass-market customers,” Varun Kannan, Canalys Research Analyst, said in the release.