Swedish telecom gear maker Ericsson said that China Telecom, Chunghwa Telecom, Dolby Laboratories, Far EasTone Telecommunications, Globe Telecom, Mavshack, Paramount Pictures, Singtel, SK Broadband, XL Axiata, Vubiquity and Twentieth Century Fox, have joined its Unified Delivery Network (UDN).
Unified Delivery Network is a global content distribution network (G-CDN) ecosystem that enables and aggregates network capabilities into the public domain, allowing services to be optimized and scaling the delivery of over-the-top (OTT) services and high quality video content.
Hutchison Global Communications, Telstra, AIS, Vodafone, Brightcove, DailyMotion, EchoStar, Deluxe, LeTV and QuickPlay have already joined Ericsson’s network during the MWC 2016. Ericsson said that it will be working with all these partners, as well as Ericsson’s own platforms – Ericsson Managed Player and MediaFirst.
“UDN’s disruptive business model has struck a chord with service and content providers that want more flexibility, visibility and control over the delivery of high-quality OTT services. Ericsson, along with its partners, have successfully created a win-win content delivery play that drastically improves how a broad range of services are delivered to customers around the world,” Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions at Ericsson, said.
Content and service providers face major hurdles as they aim to keep pace with the increasingly stringent delivery demands of high-quality services and seek the best delivery of new services, such as IoT. At the same time, traditional content delivery networks have grown less attractive as these providers seek full transparency and control over end-to-end delivery to take advantage of myriad value-add opportunities.
Ericsson said that its UDN addresses this dynamic by breaking down the silos that have existed between content and service providers, providing full visibility over how services are delivered and consumed.