Delhi HC Bench Revokes Previous Decision on Airtel IPL Advertisement

Bharti Airtel had previously launched an ad campaign which turned out to be a reason for a legal battle between Reliance Jio and the biggest telco in India. Following up on the matter, Delhi High court has set aside a previous order which the bench had passed directing Bharti Airtel to make changes in their advertisements for IPL over various advertisement channels. This new update implies that Reliance Jio and Bharti Airtel may continue to have a struggle over this matter since the former took the matter to court last month saying that the claim which was being made by Bharti Airtel regarding streaming of ongoing IPL cricket matches for free without any mention of data charges was actually “malicious”.

airtel-hc-court-advertisement

Airtel countered Jio’s move by appealing against the bench’s order which had directed the telco to make certain changes to their advertisements in print, broadcast media and billboards. ??A twist came to the directive when the court retained an order which directed Airtel to issue a disclaimer in the newspaper in font 12 instead of 10.

ET also tried to throw questions to Jio’s ways however Jio stalled the interrogation at that time but later replied that Airtel’s claims of ‘live and free access’ were deceptive and were aimed at ‘enticing and luring viewers’ to subscribe to their services. They further alleged that this was providing an unfair advantage to the telco which was coming as a result of malicious advertising practices.

Airtel had countered Jio’s allegations by calling them “frivolous” and rejected them. Now Bharti Airtel is being represented by P Chidambaram’s Council member, Harsh Kaushik.

Both the top two biggest telcos of the country are trying to leverage the attention of the cricket watching crowd which is supposedly 700 million in numbers spread across the country. Airtel and Reliance Jio have both doubled down on their strategies for the content driven partnership to get all the attention they can. This includes a tie-up with Hotstar for live coverage.

This is not the first time that Airtel and Reliance Jio have been caught in a spat regarding misleading advertisement. Both have also been involved in a legal battle in Bombay High Court which was based on Jio’s allegations over Airtel regarding global broadband speeds tester Ookla, on the basis of which Airtel was running advertisements proclaiming itself to be India’s fastest network.

Read more on:

4
Leave a Reply

avatar
Photo and Image Files
 
 
 
4 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
4 Comment authors
AtheistGirish Gowda | BengaLuruKaushikKhanna Bharat Recent comment authors
newest oldest most voted
Atheist
Atheist

Airtel is born to just mislead and loot. Abhi bhi sudhre nahi hai.

Girish Gowda | BengaLuru
Girish Gowda | BengaLuru

Airtel greased a lot of palms. Good for them.

Recent Posts

Airtel Xstream Box: Android TV, OTT Apps and Other Top Features of this Hybrid Set-Top Box

Bharti Airtel started its series of Android TV boxes with the launch of Airtel Internet TV a few years back....

Tata Sky Mobile App Closes on JioTV By Offering Over 400 Live TV Channels

Currently, OTT applications and live TV applications are all the fad in the market. These apps have allowed the smartphones...

Tata Sky HD Set-Top Box for Multi TV Users Now Available at Rs 1,199

Tata Sky has a unique Multi TV policy in place under the customers are paying Rs 153 NCF charges even...