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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Bharti Airtel is accelerating its play in the home entertainment space with the rapid adoption of its new IPTV service. In Q1 FY26, the company added 6.5 lakh IPTV users, reflecting strong demand for its bundled content and connectivity offerings.
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This growth forms a key part of Airtel’s strategy to strengthen its Homes business, backed by robust infrastructure expansion, Airtel also reported a record 939,000 net broadband additions, its highest ever in a single quarter.
The company’s IPTV platform, bundled with high-speed broadband plans, offers customers access to a mix of live TV, OTT apps, and on demand content through a single interface. This integrated experience appeals to modern consumers who seek seamless access across services without managing multiple subscriptions.
Airtel’s aggressive infrastructure rollout supported this momentum. During the quarter, the company added 1.6 million fiber home passes, expanding its last-mile connectivity and making IPTV accessible to a wider customer base across India. This aligns with growing digital content consumption, especially in emerging cities and towns.
Also read: Airtel Ahead of Jio in FWA Experience: Opensignal
The shift to IPTV is also helping Airtel improve Average Revenue Per User (ARPU), which rose to Rs 250 in Q1 FY26 a clear sign of success in its premiumisation strategy. By combining internet and content, Airtel increases customer engagement and retention, while offering higher value per user.
The IPTV offering also includes access to popular OTT platforms like Netflix, Sony Liv, and Zee5, alongside live television. This unified approach not only streamlines billing and access but also helps Airtel differentiate itself in a highly competitive market dominated by cable, DTH, and standalone streaming platforms.
