Batelco Launches AI-Powered Digital Assistant Basma

Bahrain’s Batelco, part of the Beyon Group, has introduced Basma, a new AI-powered digital assistant designed to enhance customer experience on its app and website. At the launch event held at Beyon headquarters, Batelco showcased Basma’s capabilities in providing 24 by 7 support in both English and Arabic through voice and chat.

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Advanced Features of Basma

According to Batelco, Basma’s features include real-time responses to FAQs, bill and usage inquiries, package and device instalments, fiber order tracking, line reconnection, and add-on activation. The AI system continuously learns and improves, ensuring increasingly accurate and relevant assistance, the official release said.

Digital Transformation

Commenting on the launch, Batelco said, “The introduction of Basma is a key initiative within Batelco’s digital transformation and a clear indication of the company’s forward-thinking approach and its dedication to staying at the forefront of technological advancements. As the first AI-powered digital assistant in Bahrain’s telecom sector, Basma will surely elevate the way customers interact with and experience Batelco’s comprehensive range of services.”

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Customers can update the Batelco app to start interacting with Basma. With Basma, Batelco customers can now enjoy a high level of support and convenience around the clock, the company said on Thursday.