Asus Zenfone Max Pro M1 Sales Reach One Million in India

Asus has now announced that it managed to sell one million units of Asus Zenfone Max Pro M1 in India since the launch back in April this year. Even after six months of launch, the Zenfone Max Pro M1 is the cheapest smartphone with Snapdragon 636 chipset on board and this number comes as a no surprise because Indians love affordably priced smartphones. Asus, however, did not reveal which variant it sold the most, but it should be between the 3GB and 4GB RAM variants as the premium 6GB RAM variant went on for sale just a couple of months ago. For the unaware, the Zenfone Max Pro M1 was launched with Snapdragon 636 chipset back in April this year at a starting price of Rs 10,999, way lower than the price of Xiaomi’s Redmi Note 5 Pro which is retailing for Rs 14,999 in the country.

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Asus Zenfone Max Pro M1: What’s the Reason Behind its Success?

In the last two years or so, Asus moved away from being an aggressive brand to a Tier I brand- a move which didn’t go well with the users. However, earlier this year, Asus announced that it’s coming back with aggressive pricing strategy and the first smartphone to come is the Zenfone Max Pro M1, tailored for the Indian audience. The Asus Zenfone Max Pro M1 starts at Rs 10,999 and goes up to Rs 14,999 for the premium variant with upgraded cameras.