Angry Birds maker Rovio inks carrier billing deal with Idea Cellular

Finnish game developer Rovio has joined hands with Idea Cellular, India’s third largest telco, to enable carrier billing on its popular Angry Birds games in the country. Under the partnership, the telco will allow its customers to pay for in-game transactions via their prepaid or postpaid accounts.


“It’s hard to monetise a free game in a market where there is limited credit card usage. So, we have struck a carrier-billing deal with Idea. We also have sachet pricing in India with our games in the market,” Alex Lambeek, Chief Commercial Officer at Rovio, told the Economic Times.

The tie-up with Idea will let customers download these games from a co-branded portal. Shashi Shankar, chief marketing officer at Idea Cellular, said that games downloaded from this portal will have in-built operator charging mechanism for all in-app purchases, which gamers would need during the game play.

The Idea tie-up is Rovio’s first carrier billing deal in the world, and would allow the latter to monetize the fast-growing games market in the country. India has seven to eight million active Angry Birds users.

Mobile gaming revenues are currently estimated at $150 million across all revenue models in India, according to a report titled Indian Games Market Review’ by Nasscom. It also said that mobile gamers lead the market in India, with a smartphone install base estimated at 200 million by the end of 2015 that is estimated to grow by 100 million each year thereafter.

Rovio is looking at adapting its games for the Indian market. It already inked a deal with China’s Kunlun to adapt its games for Chinese users. Lambeek said that the company is currently in discussions with a few gaming companies in India for the same.

The game developer is also working on licensing partnerships to help monetize the demand for Angry Birds merchandise in India, Lambeek said, adding that Rovio will announce more deals closer to the May release of the Angry Birds movie.

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9 Comments on "Angry Birds maker Rovio inks carrier billing deal with Idea Cellular"


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November 8, 2015 10:29 pm 10:29 PM

is there anyway to recharge other number through carrier billing ?

November 8, 2015 10:28 pm 10:28 PM

Airtel 1GB 3G at Rs.58 .
i have suscribed again and again and reached till 10 GB. thats enough for a while. can any one beat this offer in india ?

Cant believe airtel provides such an amazing offer in kerala (icra with idea).
Airtel also offer 649 Unlimited local calls in kerala for one month.

Started loving airtel 😉

November 9, 2015 11:58 am 11:58 AM

I wonder!! the actual cost of 3g 1Gb data in India??? Plunders and looters

November 9, 2015 8:58 am 8:58 AM

1GB 3G at Rs53 in Rcom GSM in Mumbai

November 8, 2015 11:33 pm 11:33 PM


November 9, 2015 3:27 am 3:27 AM

121 special offer exclusive

November 8, 2015 11:18 pm 11:18 PM

Special offee or general recharge ?

November 8, 2015 8:32 pm 8:32 PM


!dea Haryana is constantly increasing calling tarrifs.
1.6 p/s after expiry of rate cutter pack
After 1 month changed to 1.8 p/s
Again after one month – 2 p/s
Wtf !dea ?
Plz guys
Suggest any cheap operator in haryana with good rural coverage.

November 8, 2015 9:58 pm 9:58 PM

For calls-Bsnl
For internet-Vodafone
For net u have to pay more…packs are costly