The TV Ecosystem in India – Android TV and its Alternatives

The Smart TV market will continue to grow in India due to the popularity of over-the-top (OTT) platforms and robust internet connectivity, according to a report by Counterpoint Research. The report released on March 17 highlights that the TV shipments in India reached a record 15 million units in 2019, representing an 15% growth on a year-on-year (YoY) basis. Affordable Smart TVs were said to be driving the demand for the overall TV market with Smart TVs growing 25% YoY. The company said that Android led the Smart TV market in India with a 30% market share followed by Samsung’s Tizen OS and LG’s WebOS. Counterpoint Research said that the Indian smartphone market which is dominated by Android might have played a factor in consumer’s Smart TV purchase decisions. With that said, TelecomTalk looks at Android TV and its advantages along with the alternatives in the TV ecosystem space.

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Android TV Focuses on User Content 

Android TV, a version of Google Android designed for TV, has its focus on content across its home screen. Unlike its smartphone counterpart that focuses on apps and widgets, Android TV welcomes users with content from Netflix, trending videos from YouTube and popular movies from Google Play. 

The OS is intended to help user discover content they would watch on their Smart TV. Android TV also supports Google Play app store which means users can install thousands of apps that are designed for Smart TV.

Google Assistant is also deeply integrated which lets users to find answers, discover content or control other smart devices using their voice. Chromecast is also baked into the OS which means users can cast their photos, videos or music from their device to TV.