Bharti Airtel has announced that it has entered into a long-term collaboration with Google Cloud to deliver cloud solutions to Indian businesses. The strategic collaboration will offer a suite of cloud solutions from Google Cloud to fast-track cloud adoption and modernisation for Airtel's customers. In addition, Airtel will provide a suite of cloud-managed services to its customer base of more than 2,000 large enterprises and one million emerging businesses, the company announced on Monday.
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Targeting Market Growth
"We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems," Bharti Airtel said.
Through this collaboration, the two companies are targeting the large and growing Indian public cloud services market, which is expected to reach USD 17.8 billion by 2027, according to IDC.
"Through this partnership, we aim to explore and build transformative solutions that can enhance Airtel's customer experiences," Google Cloud added.
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Driving Innovation Together
The two companies will bring together their unique strengths of connectivity and AI technology to develop industry-leading AI/ML solutions that Airtel will train on its large data set.
These solutions will drive greater value to Airtel's customers and will include geospatial analytics solutions with advanced location intelligence for trend-spotting, predictive capabilities, market assessment, site selection, risk management, and asset tracking; voice analytics solutions for superior conversational applications trained across languages; and marketing technology solutions to forecast consumer behaviour, perform tailored audience segmentations, and streamline content creation with high-precision contextual ads at reduced costs, the company said.
In addition to these offerings, Airtel has developed an end-to-end IoT solution designed for the utility sector that combines connectivity, Google Cloud services, and application software under one offering, enabling seamless, hassle-free, and faster deployment.
To power its cloud-based solutions business, Airtel has set up a managed services Pune with 300+ experts who are being extensively trained to champion Google Cloud services and develop world-class tech solutions.
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Airtel will also leverage Google Cloud's gen AI capabilities to transform its customer experiences and interactions across its offerings of mobile, broadband, and digital TV, and to streamline its internal processes and operations. Airtel will also extend these capabilities to its B2B customers in India and globally.
