Airtel Enhances AI-Powered Spam Detection with Vernacular Alerts and International Call Scanning

Bharti Airtel on Monday announced two key upgrades to its AI-powered spam detection system, aimed at further curbing the rising menace of unwanted communication. The enhancements include spam alerts in regional Indian languages and expanded coverage to detect spam originating from international networks.

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Also Read: Airtel Launches AI-Powered Network Solution for Spam Detection

Multilingual Spam Alerts Rolled Out

Customers will now receive real-time spam alerts for calls and SMS in ten Indian languages—Hindi, Marathi, Bengali, Gujarati, Tamil, Kannada, Malayalam, Telugu, Punjabi and Urdu. The feature is currently available to Android users, with plans for wider rollout in the future.

AI Detects Spam from International Numbers

In response to a growing trend of spammers using overseas networks to bypass domestic filters, Airtel’s AI system will now also screen calls and messages from international numbers. The company cited a 12 percent increase in spam calls from foreign sources over the last six months.

“Once Airtel intensified its efforts to combat domestic spam calls, scamsters and spammers resorted to exploiting foreign networks to funnel fraudulent calls into India. This alarming trend resulted in a 12 percent increase in overseas spam calls in the last six months. Airtel expects to nullify this growing challenge with its new feature,” the company said.

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“After carefully analysing customer feedback, we have enhanced our solutions to better serve the linguistic diversity of India,” said the Director – Marketing and CEO – Connected Homes, Bharti Airtel. “Additionally, with the growing volume of SPAM traffic shifting to foreign networks, we have decided to expand our AI-powered tool to scan all SMS messages and phone calls originating from international numbers. Our dedicated team of engineers and data scientists will continue to refine and enhance our offerings, ensuring we stay ahead of any and all emerging threats.”