Airtel Says Flagged 8 Billion Spam Calls with AI Solution

Bharti Airtel, India’s first spam-fighting telecom network, has flagged 8 billion spam calls and 0.8 billion spam SMSes within two and a half months of launching its artificial intelligence (AI)-powered solution. Leveraging advanced algorithm, the AI-powered network has identified 1 million spammers everyday, Airtel said while sharing its spam report on Monday. The company has alerted 252 million unique users to suspicious activity, resulting in a 12 percent reduction in the number of customers answering spam calls.

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Also Read: Airtel Launches AI-Powered Network Solution for Spam Detection

Key Findings from Airtel’s Spam Report

The data reveals that 6 percent of all calls and 2 percent of SMSes on Airtel’s network were flagged as spam, with 35 percent of spammers using landlines. Regionally, customers in Delhi received the highest number of spam calls, followed by Andhra Pradesh and Western Uttar Pradesh, while the highest volume of spam calls originated from Delhi, Mumbai, and Karnataka. For spam SMSes, the largest number originated from Gujarat, Kolkata, and Uttar Pradesh, targeting customers primarily in Mumbai, Chennai, and Gujarat.

Spam Trends and Demographic Insights

Interestingly, the analysis shows that 76 percent of spam calls were aimed at male customers. Among age groups, those between 36–60 years received the majority of spam calls, accounting for 48 percent, while individuals aged 26–35 years were the second most targeted, receiving 26 percent of spam calls. Only 8 percent of spam calls reached senior citizens. Spam activity is highest between 12 PM and 3 PM, with a significant drop of 40 percent on Sundays. Devices priced between Rs 15,000 and Rs 20,000 were found to receive 22 percent of spam calls, showcasing a trend tied to device affordability and usage patterns.