Bharti Airtel Limited, today announced the commercial launch of its high speed 4G services (also called LTE) in Kohima and Dimapur (Nagaland). Now, customers across the country can experience high speed wireless broadband on Airtel 4G and get on to the digital superhighway to enjoy uninterrupted HD video streaming, superfast uploading and downloading of movies, music and images. Airtel 4G is available to customers across a range of smart devices including mobile phones, dongles, 4G hotspots and Wi-Fi dongles.
Commenting on the launch of Airtel 4G in the region, Saurabh Goel, CEO – Assam and North East, Bharti Airtel said, “Customers are at the very core of everything we do and delivering a compelling experience for them is our foremost priority. Mobile data traffic is soaring in India and users are switching from slower 2G connections to 3G and superior 4G. We are launching our 4G services in Kohima and Dimapur today, looking at the demand for high speed data in the region. Customers will now enjoy blazing Airtel 4G speed across a range of devices”.
Customers can enjoy Airtel’s recently launched carrier agnostic mobile app – ‘Wynk Movies’ – a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos.
Aimed at driving the commercial launch of its 4G services, Airtel also has launched an all new brand campaign. The TVC invites mobile users across India to experience blazing Airtel 4G speeds and opens the ‘Airtel Challenge’ to demonstrate the superior internet experience that Airtel’s smartphone network delivers for its customers.
Additionally, customers can leverage a host of strategic initiatives announced by Airtel as part of its national 4G rollout.