What Should Smartphone Brands in India Focus on?

Apart from Apple, there’s no other smartphone brand that plays in the ‘luxury’ market in India. Believe it or not, using an iPhone is more about the status that it offers than the features. Frankly, iPhones don’t have any unusual over the top feature for which someone needs to pay up to Rs 1.5 lakhs. But it is the brand value that supersedes everything, and users still pay for the severely overpriced products. But how about other smartphone brands which are not in the luxury category? What do they do, and how should they behave in the coming years to garner the attention of the users?

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Chinese Smartphone Brands in India Focus on Delivering the Most Value for Money

If you are someone who wants a smartphone that’s full of value for the money you paid, there’s a pretty high chance that you are thinking of a Chinese smartphone brand. Companies such as OnePlus, Oppo, Vivo, Poco, Xiaomi, Redmi and Realme have made it their mission to offer the most to their customers for as little as possible.

Then there’s the South Korean tech giant Samsung. Samsung has been in the smartphone market for way longer than the above mentioned Chinese brands. The South Korean smartphone maker has launched a number of successful smartphone series such as the ’S’ series and the ‘Note’ series.

While some of the Chinese smartphone brands are not in the premium flagship segment, there are brands such as Xiaomi (Mi 11 Ultra) and OnePlus (OnePlus 9 Pro), and Vivo (Vivo X60 Pro+), and Oppo (Oppo Find X series), which are offering direct competition to each other and other companies including Apple and Samsung.

But here’s the thing, will these smartphone brands make a lot of buck selling premium flagships in the market? They might, but will it help in the long run? Probably not, and here’s why.