Apple iPhone Users Are Not as Loyal as You Think

In recent times, the discussion regarding Apple and its coveted ecosystem has grown to the point that there is a debate almost every moment when talking about whether or not an iOS-based device is better than an Android. Another superstition has been in relation to user data, thinking that Apple users prefer to stick to iPhones due to a multitude of features.

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These features, at least the ones that are evident, are in relation to software and performance, stating that iOS had been a great skin to use with good privacy-related features as well as a great camera setup to the back. However, real data revealed by the Cupertino based company seems to paint a rather different picture.

As per data released during Apple’s trial with Epic Games, which saw both companies gain a lot of limelight over a dispute regarding the in-store fees, approximately 12% and 26% of iPhone users switched to another device in the span of Q3 2019 to Q3 2020. Apple does not mention Android by name, but we can guess that these users are switching to Android devices.

What Do We Know About Apple’s iPhone User Base?

The data, which was first spotted by Android Central, comes via Apple’s own market research and hints at how loyal the company’s consumers were to the company between 2019 and 2020. Interestingly,  it is quite peculiar to see how these figures differed over the course of the year.

In terms of the data, in Q3 of 2019, 19% of iPhone users shifted to another device. However, between Q1 2020 and Q2 2020, more than a quarter of iPhone users jumped Apple’s ship. This is quite interesting, considering how the iPhone 12 series was launched in Q3. It also suggests how iPhone users are likely to move from iOS to Android just before a new iPhone is released.