OTT Platforms That Are Going to Rule India in 2021

Over-the-top (OTT) platforms have gained a lot of popularity in the pandemic. New platforms have emerged offering exclusive shows and originals to their viewers keeping them hooked with unique content. Just last year, Disney+ Hotstar came to India and has become one of the biggest platforms in the country. Now, more and more players are set to come to India this year which will further enhance the existing competition between the platforms. Let’s take a look at some of the platforms which we think will rule India in 2021.

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Netflix

There is no doubt that Netflix will keep going strong in India regardless of the number of new OTT platforms that may emerge. Even though Netflix is a lot more expensive than other platforms, it has the highest demand because of the library of content it has. Further, it has purchased rights for delivering some of the most famous television shows such as ‘Friends’ and more.

Amazon Prime Video

Packaged in the offering of Amazon Prime membership, the Amazon Prime Video has gained a lot of popularity over the years. Especially in India, shows such as ‘Mirzapur’, ‘Four More Shots’, and more have captured users’ attention. Amazon Prime Video also offers a ton of regional content for Indians in addition to famous TV shows such as ‘Shark Tank’ and more.

Disney+ Hotstar

Introduced just last year, the platform already has millions of Indians hooked to it. Bagging the rights of streaming the Indian Premier League (IPL) and partnering with various telecom operators has helped the OTT platform a lot. It offers access to television shows such as ‘How I Met Your Mother’, ‘Westworld’ and more which have gained a lot of traction from the Indian users.