Apple sales decline, smartphone sales crumble at 344 million units: Gartner

Apple is witnessing a sluggishness in its sales demand for the past three consecutive Q2 earnings, reveals the data released by Gartner in its global smartphone sales report for Q2 2016. In Q2 2014, the smartphone vendor registered a market share of 12.2%. In Q2 2015, it grew to 14.6% and now has again declined to 12.9% in Q2 2016.

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Region-wise, Apple sales declined in its biggest market North America and in Western Europe. The worst sale for Apple was seen in Greater China and mature Asia/Pacific regions, where sales declined 26%. It also reported few good sales in Eurasia, Sub-Saharan Africa and Eastern Europe regions in the second quarter of 2016. In these regions, iPhone sales grew more than 95% year-on-year.

In Q2 2016, Samsung has nearly 10% market share than Apple. It maintains its top position with 22.3% market share, especially gained due to the high sales of its Galaxy A and Galaxy J series smartphones. The new product portfolio too has made an impact on its sales.

Other data in the report show that the smartphone sales has touched 344 million units in the Q2 2016, marking a 4.3% surge over the same quarter of the previous year. Five mobile phone vendors have increased their sales in the quarter including Huawei, Oppo, Xiaomi, BBK Communication Equipment and Samsung.

Oppo exhibited the highest sales in Q2 at 129%. The hiked sales of Oppo R9 in China and overseas drove this growth.