YU teases its upcoming device, launch expected on September 8th

Micromax-backed YU brand is all set to bring in another device to the Indian market. Although it is not yet clear that what will be the name of the forthcoming device, which will be joining the legacy of the YU Yureka, YU Yureka Plus, and YU Yuphoria.


The company has already sent out invites for the launch event, which will be held on September 8th. The picture above has a tagline that reads “when future meets past”, which comes up a hint that YU might be working on something that involves qualities of its older devices too. All that is still under our assumption radar, the haze will clear next week when YU will unveil the mystery device.

What we know is that YU’s forthcoming device will be available on Snapdeal, maybe in an all-exclusive arrangement. In a Twitter conversation, Snapdeal’s CEO Kunal Bahl tweeted, “YU have been making headlines. It’s about time that we did something together?”  In a response to Bahl’s tweet YU CEO, Rahul Sharma wrote, “We are not the only ones. But yes, baking something really cool – think we have hit gold here.”


In August, YU Yureka Plus received a price cut of Rs. 1,000, and was available for a price of Rs. 8,999. The Yureka Plus was launched at a price tag of Rs. 9,999. YU is trying build a ground for its upcoming phone, the company’s official Twitter handle has been posting random images depicting the amalgamation of the past and the future.

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6 Comments on "YU teases its upcoming device, launch expected on September 8th"


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September 5, 2015 5:36 am 5:36 AM

Hope they don’t repeat the mistake of past (non-avalability of magnetic sensor in Yureka & Yureka plus) in future.

Madhan Kumar
September 4, 2015 7:31 pm 7:31 PM

But SnapDeal is a suicidal move,amazon is the best!

September 5, 2015 10:07 am 10:07 AM

But choosing snapdeal over Amazon may allow Yu to reach areas where Amazon doesn’t deliver the products.

Madhan Kumar
September 5, 2015 7:30 pm 7:30 PM

Yeah I do agree Amazon has to improve it’s reach but at the same time No and asked Amazon Return and Refund Policy is the best wen compared to SnapDeal and Flipkart!

September 4, 2015 4:47 pm 4:47 PM

Rooted my yureka to miui 6 n now working flawless and no heating problem ,at charging time also it wont heat at all ,MIUI is awee ,i hv also installed solo launcher because i dont like all apps in homescreen n now my phone is working like a butter ,sound quality has increased drastically ,batt backup also improved a lot. root your yureka to miui n njoy .

Akhil Mohan
September 5, 2015 6:58 pm 6:58 PM

Welcome to MIUI club 🙂


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