Ybrant Location-Based Mobile Services ProvidersYbrant Digital, the leading provider of digital marketing solutions, today announced its plans to introduce Location-Based Advertising (LBA) into its gamut of services.

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Towards this, the company is into a partnership with LiveVana Innovations & Lepton Software in launching a Location-Based Mobile Advertising Platform for Mobile Service Providers.

The platform will enable a host of options for Mobile Service Providers and Advertisers including the ability to send advertisements & discount coupons to mobile subscribers, based on subscriber’s location. Simultaneously, LiveVana & Lepton Software are in advanced stages of discussions with various Mobile Service Providers in India for deploying this platform.

“Location-Based Advertising (LBA) is a new form of advertising using location-tracking technology in mobile networks to target consumers with location-specific advertising on their mobile devices. Along Ybrant’s growth, this is yet another breakthrough. This platform will enable a host of options for Mobile Service Providers and Advertisers; will also empower big & small brands to target the consumers in all segments effectively, using mobile medium and the location of mobile subscribers. With the estimation of mobile marketing in Asia-Pacific region to see an accelerating growth of $7.7 billion (and more than $16 billion globally) by 2011, this partnership is our best opportunity to power Ybrant’s soon-to-come local-search initiative for India.” said Suresh Reddy, Chairman & CEO of Ybrant Digital.

Dr. Rajeev Saraf, CEO of Lepton Maps quoted “The Mobile Operators are looking at Innovative VAS including rich-content and information services. With this partnership with Ybrant Digital, Lepton Maps is ideally positioned to provide both static and dynamic content to mobile subscribers.”