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Andrew Bonwick
Vice President of Product Development at Relm Insurance
Madhav Sheth
CEO of Ai+ Smartphone
Stephen Rose
CEO Render Networks
Reliance Jio, Bharti Airtel, and Vodafone Idea (Vi) have been requesting the government and the sector regulator to ask OTT (over-the-top) players to share revenues with them. The request is made by the telcos with a simple reasoning that the OTT players are generating the most amount of traffic on the mobile networks. To ensure that the networks don’t get congested, the telcos have to scale their investments, but the revenues are going to the OTT players.
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While in the past, this request has been termed as disregarding net neutrality, the industry is now coming to terms with it. Meta official also recently said that as long as the telcos don’t discriminate in terms of their reach, then the topic of revenue share is worth exploring. But things aren’t as simple. No company would want to lose a chunk of its revenues. While telcos have a fair ground to their request, the OTT players aren’t just going to deliver a part of their revenue on a silver platter to the telcos.
Read More – What Do Jio, Airtel, and Vi Really Want from Govt
So what’s going to happen, and why is it important for you to take notice? Well, if you think carefully, everything comes down to you, the consumer. The consumers are where the revenue is generated from. Be it Netflix, WhatsApp, Telegram, Disney+ Hotstar, or any other OTT player, they make revenues through you. Telecom operators do the same, they sell consumers mobile plans, and generate revenues.
