We don’t spend sleepless nights over competitors, but over customers: Airtel’s Gopal Vittal

Talking about its formidable rival Reliance Jio, Gopal Vittal, CEO & MD, Bharti Airtel, today said that the every competitor is a challenge, but the company is more focused towards serving its customers better.

airtel-leap

“We don’t spend sleepless nights over competitors; we spend sleepless nights over customers. So our obsession is how we serve our customers better, if we become obsessive about competitors, we will become reactive, defensive…but we want to do the right things to serve our customers better,” Vittal said.

When asked that whether the entry of RJio will lead to a reduction in tariffs, he said that tariffs are already at an unsustainable low level and considering what the competitive dynamic is, the tariffs would be priced.

Recently, a Fitch report has said that with the entry of cash-rich RJio, the credit profiles of top four telcos–Bharti Airtel, Vodafone India, Idea Cellular and Reliance Communication, will be under pressure as Jio’s entry will curb the rise in data average revenue per user (ARPU).

The report also said that the incumbents will compete on price with Reliance Jio, which is likely to offer cheaper data tariffs to build market share.
Talking about 4G devices, Vittal said that slowly the devices are seeing a rise in uptake. “I think six months ago, about a million devices used to be 4G devices out of the total 20 million shipped in an quarter, but now this one million has gone up to 10 million this quarter. And one of the things which we have done is harmonization of the prices of 3G and 4G devices, which also led to the uptake.”

Having over six years of experience in business journalism, Krishna has a knack for writing on telecom and IT. She believes that tryst with technology is the best thing that has ever happened to the mankind. Krishna is a telecom analyst with CMR

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venusamarNizamSubhapulak Biswas Recent comment authors
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venu
venu

The Main thing is Youth got addicted to post some thing to get Attention – WhatssApp the deadly App for posting no use ..
..Try to Think Internet never go anywhere it gets Mobilized – Try to concentrate on Works ..Leave about Politics , Celebrities controversial comments , Continuous News which disturb your emotions … and when ever you are free just call and talk freely to your dear ones for 5 mins enough and gather as a group in person if possible.

Nizam
Nizam

Airtel and any other telecom service providers in India should bring entire 2g covered area under 3g zone. I think, how much appealing the speed of 4g may be, an Indian customer is ready to buy 3gb 3g for rs.150 if it is introduced at this rate rather than 2gb-3gb 4g @Rs.150 (this pricing of 4g is based on rumour). 1gb-2gb 4g data won’t take much time to finish compared to 2gb 3g data. I think, we, Indian consumers not only check data price, but we also wish to see sufficient data balance is left in our account 🙂 And… Read more »

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