WarnerMedia Pulls the Plug on HBO SD and HD Linear Movie Channels in India by December 2020

Follow Us

warnermedia-plug-hbo-hd-movie-channels-india

The American multinational mass media conglomerate WarnerMedia announced that it would discontinue HBO SD and HD linear movie channels in India from December 15, 2020. Besides India, the channels will be suspended in Pakistan, Bangladesh and Maldives as well. The decision to discontinue is a result of its struggles to find a sustainable business model in the South Asian region. The subscriber base of the channels is tiny in these regions.




Focus Shifts Towards Cartoon Network and Pogo channels

The Warner Media Group intends to shift its focus on the kids’ segment, implying that the channels such as Cartoon Network and Pogo channels will be promoted in the countries. The Group also targets to increase the local animation production.

Siddharth Jain, Senior Vice President and Managing Director, Warner Media South Asia, expressed his grief in an official statement seen by ET Brand Equity Report. “After 20 years of successes for the HBO linear movie channel in South Asia and more than a decade with the WB linear movie channel, this was a difficult decision to make,” the report quoted.

There are plenty of changes in the pay-tv industry landscape across India. The market dynamics further took a turn in the current COVID-19 pandemic, which also has accelerated the Group’s decision.

Jain thanked the HBO and WB fans besides his employees behind the brand. He promised that the company plans to keep India as a key market and is committed to assessing optimal opportunities in the country.

The Group’s offices in Delhi, Mumbai and Bengaluru will continue to work on kids’ brand channels after the cessation. Operations, sales and marketing, including the distribution, will be managed by these offices.

Reported By

Reporter

An astute writer with a track record in writing and publishing content for various industries, Ria brings on board her wealth of experience in journalism and love for technology to TelecomTalk. When not writing or reading, she spends a copious amount of time daydreaming and finding obscure Japanese folklore on the internet.

Recent Comments

TheAndroidFreak :

Off Topic :Nothing Phone 3

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

rks :

Kahan kahan kiya Bhai Mera village Aaj bhi tujhe pukare jo 2g lagaya h usko 4g kar de Zara.

Vi Added 100 Towers Every Hour to Expand Network

TheAndroidFreak :

Off Topic: REDMI Turbo 4 Spotted on BIS Certification with model no 2412DPC0AI 6.67",1.5K Resolution 120HZ Refresh Rate MTK Dimensity…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic: Poco F7 Ultra camera 50MP Light Hunter 800 1/1.55" OIS Primary 32MP 120° FOV Ultra-wide 50MP JN5 1/2.76"…

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

TheAndroidFreak :

Off Topic : Battery life will be crazy. ??

OnePlus 13 and Xiaomi 15 to Feature Qualcomm Snapdragon 8…

Load More
Subscribe
Notify of
12 Comments
newest
oldest most voted
Inline Feedbacks
View all comments