vRock Mobile Bags IPL rights for SMS & MMS

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The Indian Premier League (IPL) and its licensing partner Global Cricket Ventures (GCV) have announced an agreement with vRock Mobile Communications, which has acquired the exclusive worldwide SMS, MMS and IVR rights for a period of five years.

vRock Mobile will provide fans with live score alerts (subscriptions & on-demand); daily SMS contests throughout  the IPL 2010 season.One can also experience live mobile commentary with contests over an interactive voice response (IVR) system.

IPL chairman and Commissioner Lalit Modi quoted “The association with vRock Mobile is yet another effort to extend the IPL fan experience to a new and unique delivery platform. Through this association IPL fans anywhere in the world will now be able to access scores and information on matches, get LIVE commentary and participate in interactive programmes and contests – all from their very own mobile phone."IPL will soon be announcing a partner for mobile video, Modi adds.

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