Vodafone launches Vodafone ‘U’ : Additional voice and data benefits to youth

In a recent move, Vodafone India has now introduced youth focused ‘U’ packs for their existing and new prepaid customers across all the circles. ‘U’ packs offer 3G/4G Internet, lower call rates to friends, unlimited music and video contents from Vodafone Music & lots more. The packs would also offer customers to access other services in a easier way than before.

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“From chatting to playing music to sharing your thoughts with the world, Vodafone U is more than just a way of staying connected. It’s about never missing out on all the fun!” – Vodafone microsite reads about ‘U’ .

Also, Vodafone is working to bring a new version of My Vodafone app with simple & clean UI to meet the needs of youth and would come with several youth-based services with a new look.

Benefits:

• 60MB data loan if you run out
• Call 3 of your closest Vodafone buddies @20p/min
• Enjoy free downloads from Vodafone Music for 60 days
• A new My Vodafone app for ‘U’ is coming soon
• Choose your pack size as per usage
• Freedom to change your friend’s number anytime, any day

Pack Details ( For New Customers )

• New customers can choose between Trial & Large ‘U’ packs priced at Rs 89* & Rs 284*.
• ‘U’ Trial packs offer 100MB data + 75MB night data, calls to three Vodafone buddies @20p/min, talktime of Rs 10, 60MB data loan for 14 days.
• ‘U’ Large packs would offer you 800MB data + 200MB night data, calls to three Vodafone buddies @20p/min, talktime of Rs 15, 60MB data loan for 28 days.
• Also Unlimited free music & video downloads from Vodafone Music app for two months on both ‘U’ Trial & Large packs on new activations.
• To get reduced local/STD call rate at 30p/min, customers can recharge with an SRC (second recharge) after making ‘U’ Trial or Large packs as FRC (first recharge).
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Pack Details (For Existing Customers)

• Existing Prepaid customers can choose between ‘U’ Medium or Large packs priced at Rs 182* & Rs 289*.
• U Medium packs come with 300MB data + 150MB night data, calls to three Vodafone buddies @20p/min, talktime of Rs 15, 60MB data loan for 14 days.
• U Large pack offers same bundle as new activations; 800MB data + 200MB night data, calls to three Vodafone buddies @20p/min, talktime of Rs 15, 60MB data loan for 28 days.
• Like new connections, unlimited free downloads of music & content from Vodafone Music app would be completely free.
• However, data would be charged extra.

With this new ‘U’ packs, Vodafone wants to establish them as Youth oriented operator as a part to push bundle like prepaid offerings & offer premium quality to win Youth hearts. Also, such steps to offer premium quality services on a lesser price will help the company to position them in this highly competitive market.

If we look at the current data prices in these markets, operators like Vodafone is offering 1 GB data at Rs 260-270 bucket; so ‘U’ looks a great pack as it promises more quality service and dedicated app section.

Dear readers, if you’re looking for these denominations for making recharge on your Vodafone number, remember that the prices we shared is from Kolkata circle* and you can check the rates for your circles by visiting ‘U’ Microsite – add link https://www.vodafone.in/youth/uhome ). Don’t forget to share your thoughts on these packs through comments.