Vodafone set to encash IPL fever with ‘Speed is Good’ ad campaign

By April 11th, 2015 AT 4:51 AM

Vodafone India has launched its new campaign for the Indian Premier League (IPL) Season 8, highlighting the network’s 3G data network capabilities. With the proposition of ‘Speed is good’, the campaign comprises a series of television commercials that Vodafone will air during the seven-week long tournament. The campaign is made up of short and memorable stories, where Vodafone customers use their fast 3G network to bring a smile to someone’s face. Four films from the campaign have already been released, while three or four more films are scheduled to be aired as the tournament progresses.

As a build-up to the IPL campaign, Vodafone launched the idea of ‘Speed is Good’ with two commercials – ‘Farewell’ and ‘Haircut’ earlier. To build on this idea, Vodafone has now released two more new spots, called ‘Baby’ and ‘Library’. The ‘Baby’ spot is about how a crying baby is pacified by a teenage boy with the help of faster video downloads on Vodafone. And the ‘Library’ spot tells the story of how a group of friends break into a silent celebration in a library when the news of someone’s birthday spreads quickly on Vodafone 3G.

Commenting on the campaign, Ronita Mitra, Senior Vice-President, Brand Communications and Insights, Vodafone India, said, “IPL is the biggest sporting platform in the country designed to appeal to a wide audience with high clutter and frequency during a very compact period. In line with our brand promise of always enabling consumers to be confidently connected, we are launching the ‘Speed is Good’, campaign that reinforces Vodafone’s network credentials in an evocative and engaging manner. The high decibel campaign aims to position Vodafone as the fastest 3G network in the country.”

On the new films, Rajiv Rao, National Creative Director, Ogilvy & Mather India, said, “About a month ago, we launched the ‘Speed is Good’ campaign with ‘Farewell’ and ‘Haircut’. This film is an extension of the same ‘Speed is Good’ series, once again reinforcing the message of how a faster network helps you do wonderful things. Additionally, we will amplify the concept of ‘Speed is Good’ through several on-ground and digital properties like Vodafone Speed Quiz, where winners will be gratified via the Vodafone SuperFan and Vodafone Fan Army. Apart from TV, digital will be a key media vehicle to take the message to consumers in a meaningful manner, be it through impact properties or contextual messaging,” added Mitra.

During the matches, Vodafone will kick off a series of on-ground and online engagement campaigns for the fans to amplify speed. The Vodafone Speed Quiz will leverage the cricket fever and offer a money-can’t-buy experience for the fastest correct answer. The winner with the fastest correct answer of the Vodafone Speed Quiz goes on to become Vodafone SuperFan, while the remaining 20 winners will join the Vodafone Fan Army. In addition, there will be Vodafone Speed Zones to host interactive activities around the core concept of ‘Speed’ to engage in-stadia crowd. Vodafone is also closely working with concerned authorities to create engaging opportunities for the fans at the identified Fan Parks across the country.

Physiotherapist by day and techno buff by evening, Esmail is our very own in-house spectrum specialist. He has a keen eye for the Mobile data and DTH segments.

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pardha
pardha

vodafone is not allowing to make toll free calls in roaming. so unable to connect with any of the banking /shopping customer care numbers.. they are saying it is policy. where as other service providers are allowing.

Jagannath
Jagannath

Toll free calls are working for me in roaming. Vodafone Orissa customer.

pardha
pardha

vodafone chennai is not working am in pune now…

Mudassar
Mudassar

And they idiots come to know their speed is good after airtel started platinum 3G and promising 34% faster speeds. Idiots will be idiots. No.initiatives nothing. They will keep competing each others only

shashi
shashi

Brands wants to differentiate themselves with Rivals , they don’t want to losse singly. Vodafone is riding only on base of network always , this is claims to be most impt for co always to make peoples brand consicus in their mind. Look at Aircel who Do CSR (for saving tiger as saw on Ndtv channel) , whereas Greedy Airtel is ‘Zero’ is such catorgory .Haha

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