Vodafone Pug returns through SuperNet campaign

If there was ever a lovable mascot in the campaigns of telecom companies, it was ‘Cheeka’, Vodafone’s pug. Understanding the impact the mascot has on the brand, the company brings back ‘Cheeka’ in its latest SuperNetTM 4G data services.


“Network plays a crucial role in enhancing customer experience. In our continuing endeavor to provide superior voice and data services, we have made significant investments to expand, upgrade and modernize our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million customers across the country, all-round benefits of a seamless network experience, beyond just speed,” Sandeep Kataria, Director- Consumer, Vodafone India announced the launch of SuperNetTM.

A new 360-degree creative communication campaign conceptualized by the leading ad agency Ogilvy & Mather promotes SuperNetTM. There announcement spots on television are planned for the purpose.

“We are delighted to bring back our much loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!,” Siddharth Banerjee, National Head, Brand Communication & Insights, Vodafone India said about the campaign.

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24 Comments on "Vodafone Pug returns through SuperNet campaign"


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Himanshu kapoor
March 15, 2016 9:40 pm 9:40 PM

3 g awesome speed in my area 512 Kbps under vodafone 3G . Some times it reaches 1 Mbps occasionally. Launching 4G makes just no sense . Making India fool ……
Speed is at sector 3 Rohini DELHI 110085
Handset I am using is iPhone 6s 128 gb

March 15, 2016 12:16 pm 12:16 PM

LOL !!! Supernet ! Let them first give proper Edge first . They started 4G couple of back in Kolkata and it is not even covering 5% of the entire KOL circle . Even Sector V and Rajarhat does not have Fradafone 4G .

March 15, 2016 7:06 pm 7:06 PM

And there is no necessity of using this 4G whose 4G speed is lower than of 3G!!

Md Arif
March 15, 2016 9:37 am 9:37 AM

here in wb there ar lot of villages where airtel already upgraded there 2G cell site to 3G but Vodafone didn’t. i m still stuck with Vodafone 2G . even jio setting up there 4G cell site but no hope for Vodafone. i m requesting them from the last 2 months but no positive response from them.