Vodafone Pug returns through SuperNet campaign

By March 14th, 2016 AT 6:08 PM

If there was ever a lovable mascot in the campaigns of telecom companies, it was ‘Cheeka’, Vodafone’s pug. Understanding the impact the mascot has on the brand, the company brings back ‘Cheeka’ in its latest SuperNetTM 4G data services.


“Network plays a crucial role in enhancing customer experience. In our continuing endeavor to provide superior voice and data services, we have made significant investments to expand, upgrade and modernize our network across the country. To cater to evolving consumer needs, we use multiple technologies to provide over 194 million customers across the country, all-round benefits of a seamless network experience, beyond just speed,” Sandeep Kataria, Director- Consumer, Vodafone India announced the launch of SuperNetTM.

A new 360-degree creative communication campaign conceptualized by the leading ad agency Ogilvy & Mather promotes SuperNetTM. There announcement spots on television are planned for the purpose.

“We are delighted to bring back our much loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!,” Siddharth Banerjee, National Head, Brand Communication & Insights, Vodafone India said about the campaign.

Leave a Reply

Photo and Image Files
11 Comment threads
13 Thread replies
Most reacted comment
Hottest comment thread
15 Comment authors
Himanshu kapoorSaifurChinmoySSMd Arif Recent comment authors
newest oldest most voted
Himanshu kapoor
Himanshu kapoor

3 g awesome speed in my area 512 Kbps under vodafone 3G . Some times it reaches 1 Mbps occasionally. Launching 4G makes just no sense . Making India fool ……
Speed is at sector 3 Rohini DELHI 110085
Handset I am using is iPhone 6s 128 gb


LOL !!! Supernet ! Let them first give proper Edge first . They started 4G couple of back in Kolkata and it is not even covering 5% of the entire KOL circle . Even Sector V and Rajarhat does not have Fradafone 4G .


And there is no necessity of using this 4G whose 4G speed is lower than of 3G!!

Recent Posts

Telcos Compared Across Content Offerings: Bharti Airtel, Reliance Jio and Vodafone Idea

In an extremely competitive telecom industry where each and every telecom operator is vying for more subscribers and increased revenue,...

Airtel, Tata Sky and Hathway Offering Broadband Plans Without FUP: Check Prices

With the entry of JioFiber, the Indian broadband sector is likely to get a major revamp. Reliance Jio promised that...

Trai Consultation Paper for Correcting Tariff Regime Could Backfire, Says IBF

There has been a lot of headlines pertaining to the new consultation paper that Trai has floated regarding the correction...