After the resounding success last year, Vodafone Essar, one of India’s leading GSM mobile service providers in association with Radio City 91.1FM, India’s first and leading FM brand is once again geared up to connect and strengthen bonds with Mumbaikars by celebrating the city’s most important festival in an exceptional way.

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Vodafone customers tuning into Radio City 91.1FM can now win a once-in-a-lifetime opportunity to watch the Ganpati Visarjan from a helicopter!

Radio City 91.1FM in association with the Mumbai Circle of Vodafone Essar will run the ‘Dekho Visarjan Aasman Se’ competition on radio from September 8, 2010 to September 22nd, 2010. If Vodafone customers have a Ganesha Callertune playing on their mobile phones when the Radio City RJ calls, they could get to watch the Ganesh Visarjan from a helicopter.

Vodafone customers can register for the competition by sending ‘GANESHA’ as a SMS to 111 (toll free) and also to set the Ganesha caller tune they can sms ‘GANESHA’ to 55655 (toll free).

The Radio City RJ will randomly call Vodafone customers who have registered for the competition and ask them questions about the festival. Radio City RJs will capture the excitement live on-air during Visarjan days.

Speaking on this unique initiative, Rohit Adya, Chief Executive Officer, Vodafone Essar, Mumbai said,” We are glad to announce the ‘Dekho Visarjan Aasman Se’ competition for the second consecutive year. It is our constant endeavour to strengthen our connect with the people of Mumbai and spread the spiritual fervor of the season through such exciting yet unique initiatives.”