Vodafone Essar, one of India’s leading mobile service providers joined hands with Sony Music for an international caller-tune competition, where its customers can download music and win exciting prizes like apple iPAD2 or iPod Touch everyday.
To participate in the Vodafone – SONY Music Competition, the subscriber shall have to subscribe for Caller Ring Back Tone (CRBT). The customers have to set any song from Sony music’s deep catalogue of international songs as their caller tune by calling 12377 (toll free) and thereafter, answer a series of multiple-choice questions through SMS.
Each correct answer fetches the subscriber one point. The participating Subscribers answering the maximum number of questions in the shortest possible time during the Term of the Competition shall be eligible to be selected as the winner. This VAS marketing initiative is a Pan India Contest and will run till 26th October,2011.
The Winning Participants shall be eligible to win one of the following “Prizes” :
Grand Prize – SONY LED TV’s: Three Grand Prize winners will be selected nationally, after completion of SONY MUSIC COMPETITION. The three selected winning Participants shall be awarded one LED TV each.
2nd Prize: iPAD2: Two Weekly National Winners will be selected after the completion of SONY MUSIC COMPETITION who will be awarded with one iPad2 each.
3rd Prize: iPod Touch: 15 National Daily Winners will be selected after the completion of SONY MUSIC COMPETITION who will be awarded with one iPod touch each.