Vivo on Top in Smartphone Market Volume Share in India: Counterpoint

vivo on top in smartphone market volume

Vivo, a Chinese smartphone maker, shipped the highest volume of smartphones in the Indian market in Q2 2025, said Counterpoint’s latest report. India’s smartphone market grew 8% YoY in volume and 18% YoY in value during the quarter. Vivo saw major growth during the quarter. Last year, Vivo (excluding iQOO) had a market share of 17% in volume during the same quarter. In Q2 2025, this grew to 20% (again, excluding iQOO). Vivo saw a growth in the market share volume because of a strong demand in Rs 10,000 – 15,000 segment. Both the Y and T series has performed well from Vivo in India.

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In the offline market, the T series saw great response for the company, said Counterpoint. The second and third spot in the volume market share went to Samsung with 16% share and OPPO with 13% share (excluding OnePlus).

During the quarter, Nothing’s shipments jumped 146% YoY making it the fastest growing brand for the six consecutive quarter. Motorola again saw great growth in the shipments (86% YoY in Q2 2025). In the sub-Rs 10,000 segment, Lava grew the fastest during the quarter, with 156% YoY growth. OnePlus saw 75% YoY growth in the ultra premium segment driven by the performance of OnePlus 13 and OnePlus 13R. This was also aided by the newly launched OnePlus 13s.

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