Videocon Connect Launches New Initiatives for Digital India, Sets Up an Advanced Communication Lab in Ludhiana

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In an attempt to contribute to the Government’s vision of Digital India, Videocon Connect has launched several initiatives which include Smart Solutions (bulk voice and messaging), Smart Cities, Security-Surveillance, and Digital Marketing. With an intention to improve the standard of education in the country, Connect Broadband had also set up a Videocon Advanced Communication Lab at the Department of Electronics and Communications of GNDEC Ludhiana.


To recall, as part of the Smart City initiative, Connect Broadband, last year joined forces with Municipal Corporation Ludhiana to set up free Wi-Fi zones across different locations in Ludhiana. The telco had already established four Wi-Fi Zones at Ludhiana Municipal Corporation office Zone A, Zone D, Rose Garden, and Kipps Market and with Sarabha Nagar Ludhiana, it plans to establish more zones in hospitals, bus stands, and railway stations of Ludhiana.

The telco had invested Rs. 118 crores for setting up free Wi-Fi zones in the region along with upgradations of optical fiber networks for providing high-speed internet. Also, in another initiative, the telco had partnered with Ludhiana Municipal Corporation for the beautification of the city.

Also Read: Connect Broadband offers 300 GB free data with free voice calls

As part of this initiative, graffiti paintings with significant messages on social issues such as female foeticide, help the elderly, education for all, contribution of freedom fighters, etc., have been showcased at major landmarks of Ludhiana.

Also Read: ‘Connect’ starts offering 8 Mbps home broadband plans with effective rate of Rs.8/GB in Punjab circle

Arvind Bali, CEO, Connect Broadband commented on the company’s recent efforts saying that “We have special connect with Ludhiana. Ludhiana being the industrial hub of Punjab is one of the chosen cities for the Government’s smart city project. Videocon Connect established free Wi-FI zones in the city to support the Government’s initiative. Our company has also upgrade its network to provide seamless and high speed internet connectivity to the residents of the city.”

“We have set-up a lab GNE Ludhiana so that the students get practical knowledge of things and a better chance of employability,” he added.

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Telecom Analyst

Passionately following the Indian #Telecom Industry for over a decade from Business, Consumer and a Technical perspective. My primary focus area is Consumer & Digital Experience.

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