Now, there seems to be good news for all the Service Organizations! Indian Telecom regulator Telecom Regulatory Authority of India (TRAI) today exempted the machine to machine and person to machine messages from the limit of 200 SMS per day per SIM.

TRAI said that it has received representations from various companies, for clarification regarding delivery of information through SMS related to services or maintenance provided by them to their customers.

Such services include providing details of driver or taxi on booking of Radio Taxi, tentative date of delivery of goods, tentative date of attending complaint, contact details of person attending the complaint etc.

In this regard, TRAI clarified that it has already issued a Direction dated 25th October, 2011 in which it has categorized information sent by a registered company to its employees or agents or its customers pertaining to services or goods to be delivered to such customer under Transactional message.

So a registered company may send information pertaining to services or goods to be delivered to customer under Transactional message category.