Toshiba Launches Build Your Own Data Centre Initiative in MEA

Toshiba Gulf FZE, a subsidiary of Toshiba Corporation, has introduced its “Build Your Own Data Centre” initiative in the Middle East and Africa (MEA) region. This initiative is aimed at educating and empowering channel partners to assist enterprises in optimising their data storage strategies.

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Hybrid Approach

Toshiba noted that in a rapidly evolving technological landscape, businesses often face the decision of whether to migrate entirely to the cloud or continue maintaining on-premises data centres. Toshiba’s initiative promotes a balanced “hybrid approach” that combines both strategies to enhance cost-effectiveness and performance.

Empowering Channel Partners

Channel partners, including System Integrators, Value-Added Resellers (VARs), and Value-Added Distributors (VADs), will receive comprehensive training and support. Toshiba said this will enable them to provide tailored data storage solutions to meet specific market requirements, such as surveillance, backup, and big data storage.

HDDs: Cost-Effective Storage

The initiative also focuses on raising awareness about different storage technologies, emphasising the significance of hard disk drives (HDDs) in data storage due to their cost-effectiveness. Toshiba plans to introduce higher-capacity enterprise hard drives in response to the growing demand for storage.

Santosh Varghese, VP of TGFZ said, “We want the data storage channel ecosystem to be aware of the kinds of storage backup companies need. We see many companies still using tape as a storage backup option, but a hard drive is the first choice for storage because the cost per GB is still very low compared to SSDs.”