Tata Play has introduced a new platform service called Tata Play Asomiya Monoronjan in collaboration with ReelDrama. This platform aims to bring a wide range of captivating and culturally rich Assamese content to television audiences, marking the first-ever partnership between an OTT platform and TV distribution for content delivery.
Assamese entertainment to TV viewers
Tata Play Asomiya Monoronjan will serve as a one-stop destination for Assamese entertainment on television, offering a diverse selection of the latest and popular Assamese movies, original shows, special programs, songs, masterclasses on acting and music, as well as devotional content.
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A wide selection of movies, shows, and special programs
According to the statement, this collaboration between Tata Play and ReelDrama aims to extend the reach of Assamese entertainment to a wider audience, exposing viewers across India to the rich content treasures of Assam. This service will also showcase original shows for the first time on Indian Television, along with some interesting titles that will also be aired for the first time for television audience.
Pallavi Puri, Chief Commercial and Content Officer of Tata Play expressed her excitement, saying, "Tata Play has had a long-standing association with ReelDrama through Binge and we are delighted to explore and strengthen this partnership further."
"Tata Play Asomiya Monoronjan will be showcasing Assam's best content treasures to the TV audiences, thereby paving away for and taking Assamese entertainment to a wider set of audience to relish and enjoy."
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Kuheli Dasgupta, Director of ReelDrama, also expressed enthusiasm about the collaboration, stating, "We are excited to be the content partner for Tataplay Asomiya Monoronjan. The objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers."
"The association with Tata Play will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country, thereby bringing the content from Assamese entertainment industry to the mainstream cinema," he added.
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Subscription Details
Subscribers can access Tata Play Asomiya Monoronjan on channel 1955 by subscribing to the service for a monthly fee of Rs 45. This value-packed service ensures a continuous stream of fresh, original, and family-friendly entertainment content, including premiere marquee titles, without any interruptions from advertisements.
