Tata Play Teams Up With Amazon Prime to Offer Prime Benefits for TV and OTT Users

Tata Play, a content distribution platform, has partnered with Amazon Prime to provide its DTH and Tata Play Binge customers with access to Prime Video’s content. This collaboration offers subscribers multiple price plans starting from Rs 199 per month, providing a variety of TV channels alongside Prime Lite, Tata Play said.

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Also Read: Prime Video Launches MGM+ on Prime Video Channels in India

Flexible Plans for DTH and OTT Users

Under the new plans, Tata Play Binge subscribers can enjoy Prime Lite along with over 30 other popular apps at various price points. Users can opt for packages starting at Rs 199 per month for 6 OTT apps, including Prime Video, from a list of 33 apps or can subscribe to all 33 apps, including Prime Video, for Rs 349 per month.

Enhanced Viewing Experience with Prime Lite

“While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition,” said Harit Nagpal, Managing Director and CEO of Tata Play.

Gaurav Gandhi, Vice President of APAC and MENA at Prime Video, said, “The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping and shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more.”