Sony Ericsson Launches Xperia Hot Shots

By January 15th, 2011 AT 5:15 PM

Sony Ericsson Launches Xperia Hot ShotsSony Ericsson today announced the launch of Xperia Hot Shots, an exciting new-format entertainment show to be streamed online and on mobile handsets.

The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.

Combining insightful behind-the-scenes footage with cameos from guest mentors and coverage of stunts, challenges and glamorous events, viewers will be able to follow the Xperia Hot Shots as they take part in one of the world’s most prestigious sporting tours.

The premise of the show is a fully interactive programme, streamed on YouTube that will see the girls using their Sony Ericsson Xperia handsets to film their own content, share it and interact with their fans on Facebook and other social networks.

Read more on:

A Happy Geek and a Network Research Engineer with a really cool day job…

Subscribe
Notify of
guest
8 Comments
newest
oldest most voted
Inline Feedbacks
View all comments

Recent Posts

5G mmWave Trial by US Cellular Achieves New Distance Record

In a new trial conducted by US Cellular in collaboration with Nokia and Qualcomm, the telecom operator has achieved a...

Releasing Movies Directly on OTT An Experiment Say Indian Multiplexes

Radhe, an Indian film starring Bollywood actor Salman Khan was a “big experiment” says Kamal Gianchandani, chief executive officer at...

Skylo-Inmarsat to Enable World’s First Commercial Narrowband IoT Over Satellite

Skylo, a popular satellite-based narrow-band or NB IoT solution company, announced on Monday that Inmarsat would be providing the satellite...