Sony Ericsson Launches Xperia Hot Shots

By January 15th, 2011 AT 5:15 PM

Sony Ericsson Launches Xperia Hot ShotsSony Ericsson today announced the launch of Xperia Hot Shots, an exciting new-format entertainment show to be streamed online and on mobile handsets.

The series, airing from March, will follow the lives of six globetrotting, aspiring stars of the Women’s Tennis Association (WTA) as they strive to build their profile both on and off the court and gain a support deal with WTA sponsor and leading entertainment brand, Sony Ericsson.

Combining insightful behind-the-scenes footage with cameos from guest mentors and coverage of stunts, challenges and glamorous events, viewers will be able to follow the Xperia Hot Shots as they take part in one of the world’s most prestigious sporting tours.

The premise of the show is a fully interactive programme, streamed on YouTube that will see the girls using their Sony Ericsson Xperia handsets to film their own content, share it and interact with their fans on Facebook and other social networks.

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