Smartphone Shipments Decline, Oppo and Xiaomi Register Gains

Counterpoint Research on Monday said in a report that the shipment of the premium smartphones registered a 13% year-over-year (YoY) decline during the first quarter of 2020. The company offering industry analysis of the mobile and technology markets said that the premium smartphone segment consisting of devices above US$400 or approximately Rs 30,492 were impacted by COVID-19 pandemic. Crucially, Counterpoint Research said that the premium smartphone segment continued to account for 22% of the global smartphone market. Despite the overall decline of the premium segment, the company said that a section of devices priced between US$600 (Rs 45,738) to US$799 (Rs 60,908) registered a 47% YoY growth.

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Oppo and Xiaomi Register Growth in Premium Smartphone Segment

Counterpoint Research said that Apple continued to lead the premium smartphone segment with a 57% market share followed by Samsung and Huawei at 19% and 12% respectively.

However, Oppo and Xiaomi were said to be the only brands that registered a growth in smartphone shipment while other brands are said to have reported a decline. Oppo is said to have recorded 67% YoY growth with its Oppo Reno3 and Oppo Reno3 Pro models contributing to the company’s gains.

Similarly, Counterpoint Research said that Xiaomi recorded a 10% growth with its Mi 10 5G and Mi Note 10 series accounting for most of Xiaomi’s gains in the quarter.

“This is the first time since Q3 2018 that Xiaomi has entered the top 5 players in the Premium segment, globally,” Counterpoint Research said in its report.